An Overview of the Men’s Grooming Products Market
The COVID-19 epidemic has had a moderate impact on the market for men’s grooming goods because so many social gathering places and offices were shut down.
These factors have consequently decreased the demand for men’s grooming products, especially shaving products. The increase in do-it-yourself (DIY) grooming is a significant trend in the market for men’s grooming goods. Because of worries about direct physical contact, several beauty salons have closed, and even in areas where they haven’t, customers are skipping services.
Men are experimenting with their appearance as a result, which has somewhat raised sales of men’s grooming goods during the lockdown period.
Factors Driving the Sales of Men’s Grooming Products
As public knowledge of the negative effects of chemical compounds frequently used in grooming products, such as shaving creams, has grown, so has the desire for natural, clean-label, and organic products in the men’s grooming products industry.
Males are choosing natural grooming products over those made of chemicals in greater numbers. The desire for safe, natural, organic, and cruelty-free products for males has increased as a result, driving up sales in recent years.
To convince consumers to use the products they are endorsing and boost demand for men’s grooming products as well as sales of men’s grooming products, an increasing number of primary producers in the market for men’s grooming products are hiring various celebrities from the sports and entertainment industries.
Regional Outlook of the Market
Men in the Asia-Pacific region are becoming increasingly conscious of their appearance and concerned that an untidy, ungroomed appearance may hinder their chances of social and professional success. As a result, there is an increased demand for men’s grooming products and an increase in their sales.
The market for men’s grooming products is primarily driven by Chinese millennials and the younger generation; as a result, the industry is anticipated to grow significantly throughout the projected period. Due to the growth of social networking platforms, Indian men have recently been more mindful of their appearance, which has increased demand for men’s grooming goods.
The rise in youth-held disposable income has boosted the retail sector for men’s grooming items. Furthermore, E-commerce assisted in boosting sales of men’s grooming products in India throughout 2020 due to the broad selection of men’s grooming products offered in numerous online retail stores like Amazon, Flipkart (by Walmart), Nykaa, JioMart, and others.
With numerous regional companies, small- and medium-sized businesses, and significant worldwide players, the market for men’s grooming goods is extremely competitive. Men’s increased health consciousness and vision of a relationship with grooming products led to the creation of small-scale, private-label brands. King C. Gillette, a full line of male grooming and beard care products, was introduced by Gillette in May 2020. The product line was divided into three categories: shave and edge, trim, and care.
In 2021, the market for men’s grooming goods was valued at $55.5 billion, and by 2032, it is anticipated to double in size. In the current environment, males are subject to greater awareness of personal hygiene and care. Additionally, social media platforms actively promote all of these grooming goods. Face creams, hair styling gels, after-shave lotions, deodorants, and similar items are among those that are extensively advertised. Moreover, it is impossible to overlook the paradigm shift in attitudes toward masculinity. Male toiletries are in greater demand than ever before. As a result, there is an increase in electric shavers and body groomers on the market. Men are also attempting to change how they shave due to a rising preference for a trim beard, which is driving up sales of shaving creams and beard fixers/beard wax.
More than 30% of the market is controlled by Europe. This might be explained by the increased focus on keeping one’s appearance young. They continue to improve their appearance by applying powders, deodorants, body lotions, and perfumes.
Due to the introduction of the e-Commerce vertical, the Asia-Pacific region is anticipated to develop at the fastest rate in the men’s grooming products market.
During the projected period, the market for men’s grooming products is anticipated to remain stable in North America.
Conclusion: Competitive Products to Look Out For
In June 2019, Giorgio Armani did introduce a 3-piece skincare line specifically for men. Included in this three-part series are toner, face cleanser, and moisturiser.
The purchase of “Youth to the People” by L’Oreal in January 2022 was part of a strategy to expand its ethical product options for males.
The charcoal shaving foam from Bombay Shaving Company is popular. Aloe vera, charcoal, and chamomile extracts are all present. They are anti-inflammatory and antioxidant, which helps to maintain healthy and supple skin. Additionally, the product is alcohol, paraben, and CFC-free.