10 Reasons Emily Ratajkowski's Collaboration with Viktor & Rolf is Iconic

Emily Ratajkowski is the face of Viktor & Rolf's iconic fragrance, Flowerbomb, showcasing pure icon behavior.

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Flowerbomb is a recognizable scent that transcends generations, known by both young and older individuals.

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The fragrance features notes of freesia, jasmine, patchouli, and vanilla, creating a sweet and floral aroma.

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Ratajkowski describes Flowerbomb as an ultra-wearable fragrance that strikes the perfect balance between sweetness and boldness.

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The fragrance exudes femininity without being overly delicate, making it versatile and appealing to a wide audience.

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In the campaign, Ratajkowski rocks two distinct looks that beautifully capture the floral femininity of the fragrance.

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Memories tied to scent are strong for Ratajkowski, from her mother's perfume rituals to the smell of her hometown.

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Ratajkowski's scent routine evolved with her surroundings, embracing popular fragrances during her middle school years.

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Her mother's instructions on how to apply fragrance, spraying on wrists and neck, became a cherished tradition for Ratajkowski.

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Don't miss this iconic collaboration that combines the allure of Emily Ratajkowski with the timeless appeal of Viktor & Rolf's Flowerbomb.

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