The Top 10 Most Popular Luxury Brands on the Internet in 2022
It has been working to improve its image as a high-end luxury brand and extend its direct-to-consumer presence—and it appears to be paying off.
Ralph Lauren
The flamboyant Italian luxury brand continues to outperform its competition on social media, with a continuous engagement rate of 14%.
Versace
Following an upscale and online move to boost sales, Prada continues to cater to younger wealthy consumers, for example, capitalising on the cult status of HBO's "Euphoria" for their Spring 2022 campaign.
Prada
While traffic to Tiffany's website stays generally consistent, social media interaction has substantially decreased in 2022, most likely owing to shifting marketing spending.
Tiffany
The ever-increasing resale value of antique Rolex watches is not only boosting interest in the brand as a secure investment asset class to safeguard against inflation
Rolex
Hermès continues to enjoy high popularity for its timeless classics, particularly in the handbag category with the coveted Birkin bag, which frequently produces long waiting lines.
Hermès
Including an estimate of 13.2 million visits per month, Louis Vuitton has the most visitors to their website.
Louis Vuitton
The social media following of the fashion label increased consistently year over year by 9%, while in 2022, 8.6 million people visited the Chanel website each month.
Chanel
Dior, which recently relaunched its iconic birthplace at 30 Avenue Montaigne in Paris in March 2022, continues to demonstrate its dynamism as a top luxury brand online.
Dior
Gucci, an Italian luxury fashion firm, tops our list of the best-selling luxury brands online in 2022 for the fifth year in a row, solidifying its position as a key player in the luxury fashion industry.