YouTube Rolls Out Creator Music for Monetisation of Licensed Music
Google-owned YouTube has launched a new marketplace, Creator Music, for creators in the YouTube Partner Program (YPP) in the US to access an ever-growing catalogue of music for use in their videos.
With Creator Music, content creators who don’t want to buy a license upfront can use songs and share revenue with the track’s artist and associated rights holders.
According to the YouTube Help page, the company is excited to start rolling out Creator Music to monetise creators in the US over the coming weeks and continue to explore expansion to more countries in 2023.
Affordable, High-Quality Music Licenses for Creators
In September 2022, the company introduced Creator Music, giving YouTube creators easy access to an ever-growing catalogue of music for use in their long-form videos.
Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential. They will keep the same revenue share they would usually make on videos without any music.
Amjad Hanif, Vice President of Creator Products at YouTube, said in a statement that this would allow creators to buy affordable, high-quality music licenses and have the same monetizing potential as usual. They can keep their revenue share, even when using music.
New Modules in YPP Terms
Last month, Google announced that it had restructured the YPP terms to include new modules such as the Shorts Monetization Module. It allows creators to start making ad revenue on Shorts starting February 1 on the video-sharing platform.
With the addition of the Shorts Monetization Module and the launch of Creator Music, Google-owned YouTube is taking steps to make monetizing easier for creators. It is expected that this will attract more creators to the platform.
