Do you have a website? Do you want more viewers, clicks, users, etc? Then you may need SEO (Search Engine Optimization) to help you be found by anyone searching for you on Google or other search engines. Here are six tips to help you get more widely seen:
- Keywords are the Key:
You want your website to be found in the sea of other similar websites and to do that keywords are the key. So, when you launch your website research which keywords and pairings of keywords are getting the most hits. If you need help there are numerous keyword research tools such as KeywordsFx or Google Keyword Planner to get you started. If you can work keywords into content as well do so. This brings us to…
- Content is King:
No matter the goal with your website makes sure your content is engaging, entertaining, and educational (if that’s what you’re going for). Be it keeping a blog or through entertaining videos keep it fun and consistent. As always research competitors to see what they are doing.
- Keep it Simple:
Not only should your content be simple, but your URL should be as well. Keep it short, use your keywords, avoid hashtags and other symbols, and get straight to the point with your URL.
- Stay Mobile:
In 2020 60-70% of website traffic came from mobile devices such as phones, tablets, etc. so it is important to make sure users can access your content and it looks good on their devices. Check it out yourself and use website-building tools to make sure it is optimized for the mobile experience.
- Always check your weak links
Links are very important as they lead people to your site. Make sure whatever links you have to your site work and don’t go to an error screen. Check every few months just to make sure. Also, team up with other similar sites to both link to you and link back to them. Having friends is always a good thing.
- Speedy wins the race
Short attention spans are a given nowadays so you want to make sure your users aren’t waiting too long for your site to load. 40% of users abandon a website if it takes longer than 3 seconds to load so make sure you don’t have any superfluous plugins and other things slowing you down. If you are unsure there are always sites and tools online to check your page speed.
Those are just a few tips to make 2022 an SEO-friendly year. There are plenty of websites and paid services to help you get ahead of the game and make sure you get the most traffic.
