All 200+ SEO Ranking Factors of Google [2023]

Check All 200+ SEO Ranking Factors of Google [2023]

“Do you know about Search Engines?”

One of the best ways to find the answer to this question is “Google It.” Not limited to this question, but to almost every question in today’s world, the best and easiest way to find is “Google.”

Google is a search engine and has become very popular over the years globally. There are over 2 trillion Google searches per day in 2020, but Internet Live Stats, an excellent source for making assumptions, claims around 5.5 billion searches are done on Google per day or over 63,000 search queries done per second.

Google takes 74.54% of the average net share in terms of the use of search engines throughout 2017, making the search giant the market leader.

Other search engines comprise Bing, Baidu, Duck Duck Go, Yahoo, and others, which take a minimum percentage of the market share together.

With this much of usage of search engines (still wondering why SEO is so important for businesses today?), marketers have a great opportunity to create search engine-friendly websites & content to get themselves visible on top pages of search engines. This is where Search Engine Optimization terms were coined.

Search Engine Optimization (SEO), in simple terms, means the process of improving your website to increase its visibility for relevant keyword searches.

The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services.
Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

ALSO READ – The Future of SEO: Strategies You Need to Plan for Now

All 200 SEO Ranking Factors of Google

When it comes to search engine optimization, search engines like Google employ more than 200 ranking parameters (SEO). It’s challenging to keep up with the most recent and significant SEO factors given the quick speed of algorithm modifications. Thankfully, you have access to this thorough list of SEO ranking factors.

Continue reading to discover more regarding the search engine ranking factors employed by Google. Additionally, discover the Five (5) essential SEO factors for this year to create a robust and ethical plan that will get your website on the front page!

The Five Most Important SEO factors You Can’t Afford to Overlook

It takes time to go over the more than 200 Google SEO ranking components. Knowing what factors affect your ranking in search results will help you start analyzing your website, rewriting your content, and improving its overall performance sooner rather than later. Due to this, we have listed the top five SEO ranking factors for you below, before moving to other 200+ ranking factors:

1. Design that is responsive

A responsive design that acclimates to whatever device a user is operating is crucial for ranking in search results.

Because search engines such as Google adopt mobile-first indexing, their crawlers analyze your site first from the perspective of a mobile user as opposed to a desktop user. If your website is not mobile-friendly, it will fail in search ranking factors associated with accessibility and usability.

2. Page loading time

Another significant SEO ranking element that Google acknowledges employing is speed. Google will assess the performance of your mobile as well as responsive website in contrast to crawling and reviewing it from a mobile perspective. Your website may lose first-page ranks or perhaps the top place in search results if it is too sluggish.

Use the free PageSpeed Insights tool to discover how your pages rank with Google.

3. Links

Internal and backlinks are equally crucial for search engine rankings. Backlinks are a substantial ranking factor when compared to those other search engine ranking factors. Given that this demonstrates to Google that your website provides exceptional user experiences as well as substantial content, you want respectable as well as authoritative websites to connect to yours.

4. Optimization on-page

Multiple procedures are required for on-page SEO, including adding keywords to your content, headers, and title tags as well as optimizing pictures for context, size, and users. Miss one, such as failing to make your title tag keyword-friendly, and you run the danger of falling out of the top spots in Google’s SEO rankings.

5. Website accessibility

Search engines must crawl and index your website before it can be found in search results. Because of this, employing a robots.txt file and a sitemap to make your website accessible is essential. Even after you have confirmed the availability of your website, you may still utilize the Google Search Console and strategically present your website, and webpages, as well as a sitemap to Google.

ALSO READ – Google Releases a Visual Manual for Search Elements

Domain SEO Ranking Factors:

The durability of your domain is a crucial SEO ranking factor. Essentially, when users enter search keywords linked to your website, your domain is taken into account. If you have an established reputation via both on-page and off-page factors, Google would favor your domain.

1. Age of the domain

Google claims that the age of a domain does not affect how it ranks in search results. The distinction between a domain that is about 6 months old and one year old “is not that large at all,” according to a previous Google Webmasters’ YouTube video.

2. The duration of domain registration

Because they have outlasted the average lifespan of gateway domains, domains that have been registered for more than a year seem more authentic. This ranking factor is supported by a Google patent, however, some Google staff members disagree.

3. The Domain’s History

Websites with shady backgrounds or registration gaps can find it difficult to rank highly. If you purchase a domain from a third party that has previously used the name for spam or black hat practices, this Google ranking factor may be a cause for concern.

Before purchasing a domain name, look out for its past on archive.org.

4. Page host domain authority

New pages on well-known domains have a higher chance of performing better than new pages on obscure domains. It’s critical to keep in mind that domain authority isn’t necessarily a ranking factor but rather a prediction of the likelihood that one domain will outrank another. It is used and used by SEOs for this reason.

5. Domains that have been parked

Google can identify parked sites, which are poorly rated due to the poor user experience they provide. Because parked sites offer little to no benefit to consumers, Google even said in 2011 that “in most instances, we prefer not to show them [parked sites]”.

6. Exact Match Domain (EMD) 

Your search engine rankings can be improved by hosting a top-notch website with an exact match domain (EMD), such as “hotels.com.” Google, however, released an update in 2012 to penalize spammy or low-quality EMDs like “buybluejeans.com.”

While an EMD could be valuable to you, your website must provide them with the information they can utilize.

7. Country-specific top-level domains (TLDs)

A domain suffix like.tv,.cn, or.de may help you rank in that nation since it denotes that your content is relevant to visitors in that area. It may, however, harm your ability to rank internationally.

8. Spam flagged server

Depending on your hosting package, you could share a server with several other websites. If this is the case and your shared server contains spammy websites, it might affect how highly Google ranks your website. Google Webmasters states that “Google admits that shared web hosting happens.”

9. Spam flagged domain

If your domain is ever flagged as spam, it will probably have a negative impact on how well that site performs. Google will often treat the website with mistrust even if you make an effort to fix it and get rid of the penalties since spammers sometimes use the tactic of deleting and relaunching a domain to make it seem reliable once again.

10. Shorter URLs

Simple, evocative URLs help Google understand the context of your website. Even though URLs are just a minor factor in Google’s ranking system, they aid visitors and crawlers in understanding the content of your page and website, therefore concise, direct URLs are preferred.

11. URL phrase

A straightforward URL provides Google’s crawlers with a great signal. Long, wordy URLs complicate users’ lives and make crawlers’ jobs more difficult. In search results, shorter URLs perform better than larger URLs, according to a 2018 study by Ahrefs.

Keep your URLs between 50 and 60 characters for the best results.

12. WhoIs Public as opposed to Private?

You may help maintain the reputation of your website by using public WhoIs information. Additionally, a Google team member remarked that while private WhoIs isn’t necessarily a terrible thing, they can raise some concerns when paired with other undesirable features, even if it hasn’t been discussed since Pubcon 2006, when it was last brought up.

13. Spammy WhoIs Server Owner

Consider the effects of a WhoIs server owner who has been punished when studying SEO ranking factors. Google may take the owner of a website’s spammy, black-hat history into account when ranking the owner’s web pages.

14. Locations of Servers

Rankings in location-specific searches may be impacted by the physical location of your servers. According to a Google Webmasters video, “We do try to deliver the most relevant results to each user in each nation, and server location (in terms of IP address) plays a component in that.”

ALSO READ – The Importance of Crediting Original Authors in Your Company Blog – Google’s E-E-A-T Principles

Site Ranking Factors in SEO:

All of the components on your website are considered ranking factors for your site. Infrastructure, stability, and dependability are some of the factors that search engines consider when determining rankings. You must make sure that your site functions properly for both visitors and search engines if you want to maintain your position at the top of the SERPs.

15. SSL/HTTPS

By adding the Hyper Text Transfer Protocol Safe (HTTPS) designation to your website’s URL, a Secure Sockets Layer (SSL) certificate lets people know that your site is secure. HTTPS or SSL is used by Google as a “very lightweight signal,” yet it is crucial for building consumer confidence.

16. Site Design

A website that has a clear, well-coded layout is simple for Google to crawl and index. Google concurs, stating: “By simply following the links on the page, we should be able to crawl from one URL to any other URL on your website. We lose a lot of situations if that isn’t achievable [for instance, by relying solely on a sitemap to find URLs].”

17. Usability of the website

Websites that provide visitors with a seamless, engaging experience tend to do better than those that are burdensome and challenging to use. This is due to the fact that high bounce rates—a ranking factor—are associated with websites with low usability scores.

18. Site dependability or uptime

Your website may have trouble ranking well if it frequently crashes or goes down. Google generally doesn’t care if your website is down for a few hours or a whole day. If your site is down for several weeks, your search engine rankings can suffer.

19. Site reviews

You could rank better than if you have bad reviews if you have favourable ratings on review sites like Yelp. However, a 2010 research found that businesses may attract attention by receiving poor reviews. Google immediately issued a fix with the intention of building upon it.

20. Excessive site optimization

Google looks for signs of over-optimization to determine whether a site needs to be penalised. A Google Webmaster Trends Analyst validated this SEO ranking factor by saying, “Excessive optimization is definitely a thing. It actually optimises to the point where it aches.”

21. The frequency with which the webpage is updated

Google loves to see consistently updated, unique, and “fresh” material on websites. Members of the Google crew contend that frequency does not guarantee greater exposure in search results. Publishing more regularly, however, can help your business create more content to reach and draw in your target audience.

22. Site-wide meta description duplication

Duplicate meta descriptions might complicate Google’s ability to crawl and understand your websites. Google does not often penalise websites for duplicate content, but it does view it as a hint that your website lacks value because the information is the same elsewhere.

23. Meta descriptions that are spammy

Google will penalise websites that spam or intentionally mislead visitors in their meta descriptions since these descriptions are essential for letting visitors know what is on your page before they click. Make an attempt to provide users with a unique description that sums up your website effectively and tempts them to click.

24. Site design that is  responsive or mobile-friendly

Google now takes responsive design and smartphone friendliness into consideration when determining rankings. Websites that are not mobile-friendly may rank lower on search engine results pages (SERPs). Use Google’s Mobile-Friendly Test tool to verify that your website satisfies these SEO ranking criteria.

25. Navigation by breadcrumbs

The Hansel and Gretel-inspired way of escaping woodlands gave rise to the breadcrumb navigation, which makes it simple for both visitors and Google to traverse your website. Follow Google’s guidelines for breadcrumb navigation if you use it (which I recommend you do).

26. Sitemap in HTML

Google can simply crawl and index your website with the help of an HTML sitemap. It does not effect your site’s or pages’ rankings, but it does help Google crawl more of your website, which may increase your website’s exposure in Google search results. Even if your site is modest, create a sitemap and submit it to Google using Google Search Console.

27. Site-wide content modifications

Google may take into account significant site modifications (such a complete redesign) as a timeliness factor. On the other side, a redesign can lower your ranks for whatever elements you made changes to over time. Your site’s and pages’ performance, for instance, might degrade and affect how well you rank in search results.

28. “Contact Us” section or page

A “contact us” page may aid a domain’s local rating since it contains your name, location, and phone number—three of the most crucial ranking factors in local SEO. Google’s “Search Quality Evaluator Guidelines” also mention the need for providing contact information.

29. User site time

A visitor who spends a few minutes on your website becomes more credible than one who leaves after a few seconds. When a visitor stays on your website for a while, it’s a positive indication that your webpage (and contents) currently match their demands and preferences.

30. Site that has been hacked

Your search engine ranking might potentially drop if your website is compromised (as demonstrated by the case study of Search Engine Land). In certain circumstances, Google can even deindex your website, completely eliminating it from search results. If you think that your website has been compromised, visit Google’s “Help for Hacked Sites” page.

Page SEO Ranking Factors:

Nearly anything you publish on a page may affect Google’s perception of it, and following their guidelines makes it much simpler for its bots to search your sites and discover the data they need. Page SEO Ranking Factors The greater the possibility that your page will rank well, the more carefully you built it.

31. Support for microformats or structured data

Pages with structured data or microformats may perform better in search engine results.

Google states that “there is no general ranking gain for usage of structured data.” On the other side, structured data can make it simpler to understand what the website is about and more straightforward to demonstrate its relevance.

32. Page load time

Your website will rank better in mobile and desktop search results the quicker it loads. Because website loading speed has a big influence on user experience, Google utilises it as a ranking factor for SEO. According to Google, “research reveals that visitors actually care about how quickly their sites load.” Users want to get answers to their questions promptly. Your site’s page performance may be evaluated using Google’s PageSpeed Insights service.

33. Chrome page loading speed

Another factor used by Google to determine rankings is page speed in Chrome browsers. Users of Chrome will furnish Google with data so that it may gather Google Pagespeed scores. This function provides your business with clear information into how the majority of users will engage with your website as well as its speed.

34. Coding and W3C conformity

Although they help, efficient code and adherence to W3C guidelines are not major SEO ranking considerations. Google does not favour good coding, but it does punish poorly coded, overly large pages by occasionally not indexing them.

35. Pages for doorways

Your search engine rankings will not increase by using a gateway page. These pages’ ability to send visitors to the same place is a negative ranking factor for Google. For instance, someone may click three different pages in the same search result and get on the same page.

36. The page’s proximity to the homepage

An integral part of any SEO strategy is internal linking. This is another reason why many SEOs hold the opinion that the more closely related a webpage is to your homepage, the more likely it is to rank higher in search results, especially those that are difficult to win.

37. PageRank (PR)

A key element of Google’s ranking criteria is PageRank. In 2017, Google said, “We’re still using PageRank after 18 years.” In general, pages with greater PageRank tend to be more authoritative.

38. Page age

Well-targeted, evergreen content that is older can achieve very high rankings for pertinent keywords. In order to provide consumers the greatest value possible, you must regularly update evergreen websites if you want to get the most out of this ranking function.

39. Categorization of pages

Page organisation is essential for Google ranking. By creating pertinent categories for your sites, such as “https://www.example.com/products/watches” for accessory product pages, you may aid Google in its search engine optimization efforts.

40. Sources for the page

Listing trustworthy sources for a claim can convey quality on your side or, at the very least, increase your visitors’ trust in you. Despite Google’s denial, a research found that pertinent external links to respected, authoritative websites do effect search results.

41. Page Design Layout

The ranking of your website depends on having an appealing, simple, and engaging page layout that presents the important information immediately and is free of obtrusive advertisements. This SEO ranking criterion was the topic of a Google update that was issued in 2012, and it was confirmed in 2017 that it is still a crucial component of SEO.

42. Tabs

It’s controversial to employ content tabs as a Google ranking factor. Google claims to crawl and index content that is hidden in tabs, however research has shown that this is not the case. Tabs should not be used when designing a mobile-friendly website because of how they affect the mobile user experience.

43. The number of pages

The number of pages on your website signifies absolutely nothing when it comes to Google’s ranking variables. However, this is a point that is stressed by many SEOs since it allows you to target more keywords while also showing Google that you are not an affiliate site. Make sure all of the content you post on your website is original and helpful.

44. Sitemap page placement

A page’s location in your sitemap is a proximate ranking factor. Once more, a sitemap has little impact on how your web pages really rank. On the other side, a sitemap can make it easier for Google to recognise, crawl, and index your website more quickly, putting it on the map in search results.

A page that has been given priority in your sitemap will probably be served first by Google’s crawlers.

45. Tags with Rel=Canonical

A canonical tag, also known as rel=canonical, tells Google which page you want to show up in search results if you have duplicate material on several websites. Because it affects other SEO ranking indicators, including syndicated content, a canonical tag is also helpful.

46. Popups and annoying advertisements

Websites that utilize intrusive or distracting advertisements to draw users away from the content of a page may perform worse in search engine results pages (SERPs). Google states clearly what it thinks about this SEO ranking factor in its “Search Quality Evaluator Guidelines.” The following types of ads should not be run, according to the guidelines:

1. Hard to close
2. Startling
3. Unpleasant
4. Involve the installation of an app

Put your users’ needs first when deciding whether to allow adverts on your website for the greatest exposure and results.

47. “Above the fold” advertisements

Websites with advertisements and scant content in the top half of their pages—commonly referred to as “above the fold”—are penalized by Google. The user experience is given priority in this rating component. You must put the user experience first if you want to be at the top of Google search results.

48. WordPress tags

The usage of tags on WordPress (assuming you use WordPress) can help emphasise the connections between multiple posts, even if some Google team members would rather not waste time creating tags because Google can typically tell what your post is about.

49. Over-optimization of web pages

Your website’s individual pages may be too optimised. If you use “toxic” or unrelated assets to improve your website, Google will penalise you in the SERPs. Over-optimization also includes using too many H1 headers on a single page and jamming keywords into them.

50. The bounce rate

Bounce rate isn’t the best SEO ranking criteria since it’s simple to spam, according to Google team members who have been claiming this for years.

Despite this, SEOs continue to utilise bounce rate as a ranking factor since it frequently indicates when a website fails to live up to user expectations.

51. DMCA

DMCA complaints affect how Google ranks pages. The Digital Millennium Copyright Act (DMCA) safeguards copyrighted media, including films, music, books, and images. A DMCA complaint indicates that your website is hosting copyrighted information without authorization if you get one.

52. Direct traffic

For instance, if site visitors use Chrome, Google is far more inclined to believe that a site that receives more direct traffic is of high quality. A 2017 SEMrush investigation and a cognitive SEO case study that ranked direct website visits as the most important ranking factor corroborate this SEO ranking aspect.

53. Recurring traffic

Your rankings will probably rise if consumers keep visiting your website. Writing articles about the most recent advancements in your industry and in-depth tutorials on a subject of interest to your customers are just two methods you may drive repeat visits to your websites.

54. Privacy and terms of service pages

A crucial part of Google’s anti-webspam campaign is TrustRank. It evaluates trust indicators like the websites for your privacy policy and terms of service. To provide Google a clear indication of the validity of your site, include these web pages.

ALSO READ – Digital Marketing in 2023 – How digital marketing is changing itself and the businesses?

Content SEO Ranking Factors:

Content is crucial, and content is a key aspect of any digital marketing effort. Because they enable bloggers, designers, and other content creators to discuss personal hobbies and pertinent news and provide material that is truly beneficial for real people, these SEO ranking factors may also be some of the most pleasurable to optimize. If you produce content for search engine users and improve their experience, Google will like you more.

55. Length of content

The amount of content on a page shows attention to detail and quality in comparison to shorter, less useful alternatives. According to study, longer content also receives more social shares (which may serve as an indirect ranking factor), organic traffic, and better ranks.

56. Content structuring

Your content’s structure may have an effect on how well it performs in search results. For instance, certain SERPs may treat headings from a table of contents as site links, which can improve ranking factors like the click-through rate (CTR) and website traffic.

57. Grammatical and spelling errors

Grammar and spelling are not directly considered by Google for determining rankings, although Google advises utilising them as a signal. Perfect grammar and spelling are linked to a higher page rank and reputation, which explains why. Additionally, the “Search Quality Evaluator Guidelines” frequently refer to spelling, grammar, and punctuation.

58. Reading proficiency level

A member of Google’s search quality team once said, “I would think about the phrases that the user is going to type, which is frequently going to be the regular terms, rather than the super-scientific stuff.” You may use them both ways, but try to err on the side of clarity.

59. YMYL

Recently, Google has focused on improving “Your Money, Your Life” (YMYL) results. Google maintains “very high Page Quality rating requirements” for YMYL pages, namely Expertise, Authoritativeness, and Trustworthiness, or E-A-T, in accordance with its “Search Quality Evaluator Guidelines.”

Your content must satisfy E-A-T standards in order to be successful and rank for YMYL inquiries.

60. Co-occurrences

When Google is informed about the topic of the article by the terms surrounding a backlink, co-occurrences occur. For instance, if you provide a recipe link in a blog post, Google may consider the phrases “baking” and “quick dessert” to determine that the recipe is one for a quick baking dessert.

61. Keywords or semantic search

With the launch of Hummingbird and RankBrain, Google’s ranking factors went beyond keywords. Consequently, employing a range of words associated with the term you want to rank for (as opposed to merely repeating the keyword) may boost your rating.

62. Usefulness and quality

Having incredible, engaging, and helpful content is one of the finest ways to establish a well-rounded site, claims Google. Useful content may rank higher than other types of content since it offers searchers a better user experience. It also draws connections via nature.

63. Useful information

Content that exhibits wisdom and intellect is what defines quality. The long-term rating of a piece of content is also helped. Concentrate on ensuring that your material is not just unique but also educational and valuable, for instance by sharing your own experiences.

64. Original content

Having entirely unique on-page content signals to Google that your page is unique. Original content is a significant SEO ranking factor because it is so valuable to users. If you don’t offer the content that people desire, you won’t rank where you want.

65. Comprehensive content

The all-encompassing approach to material fully addresses each subject. It provides a condensed packet of information that addresses the core issue and any connected issues. If you’re producing a handbook about routine auto maintenance, for instance, you may add details like what it comprises, how much it costs, and so forth.

66. Syndicated material

Syndicated material needs to be carefully included in order to perform well in Google searches. It might be interpreted as duplicate material, which can be problematic, if it is not appropriately updated. It’s also important to note that, depending on other SEO ranking factors, syndicated material may occasionally rank higher than original content.

67. Content created automatically

Automatically produced content is routinely punished, and removing it from Google’s search results is a certain way to do so. Google cautions that automated material created with the intention of influencing users’ search results will probably result in a search engine action or penalty.

68. Extra page material

There are available on-site interactives like calculators and calendars as extra page content. This extra information helps Google understand the context, relevance, value, and standard of your website. Google’s “Search Quality Evaluator Guidelines” provide further details on this kind of material.

69. Content’s timeliness

Google favours current information for inquiries that are urgent or noteworthy. Despite its denials, Google does present users with the most recent information when they search for weather or trending topics, for instance.

70. The Importance of Content Changes

If you’re going to make significant changes to a trusted page, try to keep as much of the content that promotes traffic and conversions while increasing the amount of high-quality, in-depth writing. If you delete a significant amount of content that is beneficial, you risk losing rank on SERPs since you will lose keywords, word count, and quality.

71. The frequency with which content changes

Regular blog posting can encourage Google to index your website more regularly in search of updates, increasing the amount of pages you may have on SERPs. But bear in mind that a blog’s activity does not guarantee that it will appear in search results.

72. Google Panda and quality of content

The Panda update penalises and devalues low-quality content in search engine results pages. This improvement took place in 2011, therefore it has long been an influence in SEO rankings. Professional SEOs have made high-quality, practical, and innovative content the standard as a consequence.

73. The number of comments

Google could interpret the quantity of comments on a blog post or article as a measure of its importance and readership. Although Google views comments as having a little influence on rankings, they may nonetheless indicate the significance and worth of your content and act as social proof for new site visitors.

Multimedia SEO Ranking Factors:

The online experience is greatly influenced by visuals. People expect visual aids like pictures, videos, and even animated GIFs to help them understand the information. When it comes to SEO ranking components for multimedia, you must provide, regardless of the kind of website your business manages.

74. Multimedia 

Including multimedia, such as photographs, videos, and music, is a great way to engage consumers. You must properly label, tag, and describe the audio, photo, and video material on your website so that search engine crawlers can read and comprehend it, even if it is challenging for them to “read” this information.

75. Alt text for Images   

Images are a crucial part of every piece of content, thus it is necessary to include them as a ranking element for SEO. You can appear in featured snippets and at the top of Google Images search results by using relevant and helpful alt text, which aids Google in understanding the photos on a page.

76. Image optimization

The right file names, titles, descriptions, and captions are also required for optimised photographs in order to make them easier for Google’s crawlers to understand. They also make it possible for everyone to access your visual content.

77. YouTube optimization

YouTube is the best place to upload any videos for your website since it may rank higher in SERPs than other video hosting services. Your YouTube account doubles as a potent SEO presence since YouTube is the second-largest search engine in the world.

Keywords SEO Ranking Factors:

If you want your site to show up in SERPs related to your business, you must use keywords. These are the keywords that Google users use in the search box to locate the information they need. In general, targeting your pages to particular keywords is a wise move.

Don’t go overboard, though, just as with other optimization strategies.

78. Page title tag keywords

Keyword-rich title tags are essential for achieving high rankings. Put them to use. For optimum results, limit your title tag to 60 characters or less.

If your title tag is longer than 60 characters, Google may remove it.

79. Use a keyword at the opening of the title tag

As much as feasible, start your title tags with your keywords. But make sure you stick to using concise, straightforward language. If you start with your keyword but it doesn’t make sense, it won’t assist you.

80. URL keywords

The inclusion of keywords in URLs gives Google helpful relevancy cues. According to Google, using keywords in your URLs has a very small impact on ranking. They wouldn’t even suggest altering the existing sites’ URLs to include your desired keyword.

81. Use a keyword as the first word in your domain name

Although they are not needed, including keywords at the beginning of your domain name might be advantageous. Even Google admits that having a keyword in your domain name does not ensure that it will rank for that phrase. Websites with strong brands may even perform better in some cases.

82. Add keyword in Domain

Although domain name keywords are no longer as important in SEO ranking criteria as they once were, they might nevertheless send a relevance signal. If it makes sense for your business, use your keyword in the domain name; otherwise, choose a branded domain name.

83. Meta description tag keyword

The use of keywords in meta descriptions is no longer taken into account by Google. This hasn’t prevented SEOs from enhancing meta descriptions for users and crawlers, though. This is because a meta description including your keywords might provide helpful relevancy signals.

84. Keywords in H1 tags

A page’s H1 tag offers the chance for a second, less significant title tag. It’s possible that your H1 header won’t always be a sign of Google ranking. Instead, it acts as a relevancy indication for Google as well as site visitors.

It’s also important to note that it’s permissible to use several H1 headers on a single page.

85. H2 and H3 tags with keywords

Although H2 and H3 tags do not have the same weight as H1 tags, they might nonetheless suggest relevance to Google. It’s advised practise to use your primary keyword or a related phrase in the H2 and H3 tags if you use them, since this might let visitors and Google know that your website contains what they’re looking for.

86. The frequency of keywords

A keyword is more likely to provide meaningful signals when it is used more frequently than other phrases. But avoid stuffing your website with keywords. This will operate as a detriment to your page’s rating and keep it from performing at its best.

87. Keyword concentration

Google enjoys it if you organically intercut your keywords throughout your content rather than plastering them all over it for a more user-friendly appeal. Before you publish it, read your writing aloud. Any locations where your keyword density is too high will be readily apparent.

88. Prominence of keywords

Prominent page locations for keywords raise the page’s rating for those phrases. By using best practises, such as placing your keyword in the title tag, introductory paragraph, and headers, you may increase the importance of your keyword.

89. Exact versus partial keywords

Exact match keywords may rank higher than partial match keywords since they more accurately represent a user’s intent and relevance. Such as “winter tyres for your automobile,” you might target the term “winter vehicle tyres” and include it in your title tag as well as any incomplete variants in your content.

90. Keywords with LSI

Latent semantic indexing (LSI) keywords might help contextualise your webpage. These keywords, for instance, can help Google determine if your website addresses Apple the fruit or Apple the technological company.

91. Use of LSI keywords in the title and description tags

In some tags, LSI keywords may help Google determine relevance. LSI keywords should be used in title tags and meta descriptions when writing about a topic or phrase having several contexts, even if this is not a proven SEO ranking factor.

92. The number of other ranking keywords on the website

If a page on your website performs well for certain keywords, it may be a sign of quality and enable you to perform well for newly added pages. This search engine ranking factor might serve as a benchmark for the reputation of your website as a source of high-quality information.

93. Organic keyword Clickthrough rate (CTR)

Although Google indicates that organic CTR is not taken into account when determining rankings, many SEOs still utilise it. This is due to the fact that several studies have produced inconsistent results, with some asserting that CTR affects ranks and others denying it.

94. Organic Clickthrough rate for all keywords on the site

Google could think highly of your site if every term on it has a high organic CTR. Again, Google has not independently validated this SEO ranking factor. On the other hand, SEO studies seems to suggest that it could only have a minor impact on your ranks.

95. Subdomain keywords

You may also leverage your subdomain’s name to affect search engine rankings, such as blog.google.com versus google.com. However, most of the time, webmasters shouldn’t worry about this SEO ranking aspect while creating an SEO strategy.

Anchor Text SEO Ranking Factors:

Anchor text is the text we use to connect to another website. It is one of the SEO ranking factors for anchor text. The more precise and brief you are, the better the link will seem. However, the words around the anchor text may provide context for Google’s crawler.

That suggests that the terms used in the link also affect your rating, which is in addition to links to your site.

96. Context of anchor text

Google holds a patent for link context reading. Although its current state is uncertain, this approach has the ability to send Google’s crawlers a significant amount of relevance signals.

97. Attitudes toward anchor text

It’s evident from their writing whether they connect with you because they like you or don’t, and Google may now be able to determine mood.

98. Personalized anchor text

The placement of a brand name in anchor text might convey both Google and users a strong signal (but be careful not to over-optimize). In certain link-building strategies, businesses may find internet mentions of their brand and then seek out to obtain links for those remarks.

99. Anchor text spam

Similar anchor text, suspicious exact-match links, and other indications of sponsored connections may result in penalties. Other actions that come under this SEO ranking factor, according to Google, include forum comments with optimised links, text advertising that pass PageRank, and low-quality bookmark or directory site connections.

Outbound Links SEO Ranking Factors:

Outbound links are employed by Google as an on-page ranking factor in SEO. Similar to what you would do in an academic work, you should link to trustworthy sources on your website when it makes sense to do so. If your page’s sources are reliable, authoritative, and significant, Google will give it a better ranking.

Just be careful not to overdo it or Google could consider you a spammer.

100. Quality of outbound links

If you connect to trustworthy websites, particularly those with high authority, such those with the.edu or.gov TLDs, and those that cover related topics, Google may be able to contextualise and rank your website higher. A recent study revealed a connection between the calibre of outbound links and rankings.

101. The number of outbound links

If you employ outbound links carefully, they can help your page rank. If you do this and the links you use point to spammy websites, Google may penalise your website. Keep in mind that you must take the user experience into account when using factors like these to determine search engine rankings.

102. The number of outgoing links per page

External links can direct users to helpful content, but having too many of them can limit the amount of PageRank that is conveyed. If you want to boost PageRank, avoid adding 100 or more outbound links to a single page.

103. Outgoing links motif 

Crawlers may contextualise the links you use to determine the broad topic of your website, enabling it to rank for the most pertinent queries. For instance, Google could assume that your website is more about the movie “Cars” than actual automobiles if it has connections to external movie-related pages from your website about autos.

104. Excessive reliance on NoFollow

The rel=”no-follow” element tells crawlers to ignore a page’s links in general or a particular link in particular. Although Google asserts that overusing the no-follow tag is not a ranking issue, many SEOs believe it to be one and make an effort to use it sparingly.

105. Quality of internal page links

Compared to connecting a lot of new pages together, internal linking may give your newer pages greater credibility.

106. The number of internal page links

A page’s relevance to other content on your site may be determined by the amount of internal domain links pointing to that page. On the other side, having too many internal linkages may lead to problems.

107. Anchor text for internal links

Although it aids in contextualising internal links, anchor text is not a need for link creation. Google claims that clarifying internal link anchor text for customers also aids crawlers in understanding the context of such connections and pages.

108. Broken or inactive links

If you mention too many broken links together with other unfavourable signs, Google can assume that your website offers a subpar user experience and lower its ranking as a result. By checking your website for broken links once a month, your team can keep this SEO ranking component in good condition.

109. Excessive use of 301 redirects

Google says that if you utilise four or more 301 redirects for the same page, Google will stop crawling your website. Additionally, an excessive amount of 301 redirects may lower PageRank, which is another significant Google ranking factor.

110. Use of Cloaking

The process of listing a website in one context and then redirecting a visitor to another after a click is known as “cloaking.” It’s a certain way to get Google’s ire and perhaps get your website deindexed.

111. Use of Affiliate links

If you collaborate (or associate) with other properties and connect a lot of them together to build credibility, Google may penalise you. Although affiliate sites can get high rankings, many SEOs believe that Google carefully examines websites that make money through affiliate programmes.

112. Widget hyperlinks

Widget links are a ranking factor for search engines that might be detrimental to your strategy. These connections let your business to create widgets, like ones that show the current weather, and when users add such widgets to their websites, they automatically link back to your website.

Widgets cause artificial linking, which Google disapproves of, therefore webmasters that use them risk being penalised.

Make sure the widget links you use are using the rel=”nofollow” tag.

113. Affiliate links that are hidden

Google will punish you if it finds out that you are using cloaking or another method to hide affiliate links on your page.

114. Connections to undesirable neighborhoods

If you access websites through a network of dubious sources, you risk being charged with spam.

115. Link selling

All domains that Google suspects of participating in link selling are downgraded. According to Google, users must be informed whether they buy or sell a link. Use the rel=”nofollow” tag, for instance, and let readers know that the link is sponsored or commercial in the text.

Inbound Links SEO Ranking Factors:

Inbound links, usually referred to as backlinks, are a crucial element of effective SEO. Links from trustworthy websites show Google that you are respected by other website owners, which raises the rank of the linked pages and your entire site in SERPs. In the 1990s, links were crucial to Google’s development, and they are still significant today.

116. The number of linked root domains

The volume of distinct websites linking to you is one of the most important ranking factors in SEO. A recent study of one million search results found that this feature of search engine ranking was most strongly associated with higher ranks.

117. The age of the linked domain

The age of the domains that link to you seems to be significant. Older domains will probably perform better than newer ones.

118. Linking domain authority

Links from trustworthy sources will be given more weight than links from unreliable ones since Google wants to see links to your website from authority sites.

119. Linking page authority

The ranking of your own page may potentially be impacted by the authority of a specific page that links to you.

120. Rapid inflow of links

A rapid increase in the number of links pointing to your website might give Google the impression that you bought or traded links, which could lead to a penalty. Competitors may use this as a derogatory SEO tactic to lower your ranks.

121. Number of linkages from individual C-Class IP addresses

Unique C-class (or C block) IP addresses may reveal that your connections originate from external sources, indicating that you have interesting, diversified, and easily available content. Although this SEO ranking factor is typically unimportant, black-hat SEOs may try to take advantage of it. A new research claims that Google uses this as a ranking factor in its search results.

122. Number of linkages from the same C-Class IPs

A high volume of links coming from a single C-class IP address might be a sign of blog network or affiliate link-building, both of which could incur penalties.

123. Total number of connecting pages

The total number of other pages that link to yours when you develop links has a significant impact on how highly you rank.

124. Links from specific TLDs

Links from.gov and.edu websites seem to have more weight when linking to your domain, despite Google’s insistence that different TLDs have different link power.

125. Competitors’ links

For links, you and your rivals are in continual competition. Your ranking may be impacted more by links from websites that compete with you in SERPs than by links from non-competitors.

126. Connections from undesirable neighbourhoods

Google may associate your domain with dubious sources if you acquire a link from a dubious site that links to (and receives links from) another dubious site. In addition, you can ask for the removal of these links by using Google’s disavow feature.

127. Links from poor-quality directories

It’s possible that backlinks from low-quality directories can harm your SEO campaign. This is a result of Google classifying links from bookmark or directory sites with low quality as unnatural links.

128. Links to unrelated websites

You may be subject to a manual penalty from Google if your website acquires a significant number of links from websites that are unrelated to your sector or coverage.

129. Article or news release links

It used to be possible for SEOs to build their backlink profile utilising links from press releases or articles, which benefited several SEO ranking factors. Google currently views an abundance of article or press release links, nevertheless, as link schemes because of misuse.

130. Co-citations

Co-citations are content-based links between two websites that don’t have any other ties. Each website addresses a related topic and makes reference to the others. It’s also possible that a third website may start linked to both of them.

This concept is associated with co-occurrence, which is concerned with the frequency, closeness, and interaction of terms on a page.

131. Brand mentions without a link

Some SEOs assert Google recognises unlinked brand references, albeit this is unsubstantiated. Even though brand mentions aren’t viewed as links, according to Google, they do have an indirect impact. A consumer could later look for your brand, for instance.

132. A high percentage of links from low-quality sites

A Google penalty might arise from obtaining a lot of links of low quality from blogs, forum profiles, and other usual spam accounts. This is due to Google believing that your website works with websites that engage in unethical SEO practices.

133. Links from various sources

Links from a single source will likely be less influential than if you have a broad link profile that includes links from many industries and enterprises.

134. Relevant source links

However, links from domains that are similar to yours will probably help you rank higher than connections from completely unrelated websites.

135. Domain relevance is linked

As a sign of link schemes, Google penalises websites with a high number of connections from unrelated domains.

136. Site links on relevant page levels

According to the Hilltop algorithm, obtaining multiple connections from “expert” pages may establish your authority and increase your domain’s overall ranking.

137. Authority site links

The Hilltop algorithm also affects this Google ranking factor. The related page and your site will often rank better if you have a number of connections from “authority” pages.

138. Wikipedia hyperlinks

Despite the fact that Wikipedia only ever utilises Nofollow links, their brand mentions might nevertheless affect how well your site ranks. Companies might try to take advantage of this feature of search engine ranking by using tools like WikiGrabber, which finds relevant pages with broken connections.

139. Hyperlinks to hub pages

Your pages could rank higher if you create a central hub for internal links to diverse subjects. You might create a resource centre for instructional materials or how-to manuals as an example of how to organise your website. This Google ranking factor is likewise drawn from the Hilltop Algorithm, despite Google’s denial.

140. Links from other websites

Due to the popularity of blogs, links from “true” websites are likely to boost your site’s ranks more than connections from blogs. On the other side, Google has not endorsed this SEO ranking factor.

141. 301 redirection links

Similar to direct links, connections from 301s may convey less equity, though. The company claims of this Google search ranking factor that “the amount of PageRank that dissipates through a 301 is now similar to the amount of PageRank that dissipates through a link.”

142. Forum hyperlinks

In order to combat spam, Google may give forum comments less weight than links from other websites. Once more, this aspect of search engine ranking is a link scheme that Google does not approve of.

143. Google Penguin and link-building

Websites that use black-hat SEO techniques to get links and artificially raise their SERP rating are penalised by Google’s Penguin update.

144. Site-wide hyperlinks

Sitewide links only count as one link, according to Google, despite the fact that they might still be helpful in SERPs.

145. Linking site’s TrustRank

They’ll trust you more if the connecting site has a high TrustRank. The significance of TrustRank in Google’s search engine algorithm is further supported by the company’s patent application from 2006.

146. The number of links on the connecting page

Each link earns less link authority (or “equity”) the more links there are on a page. The quantity of outbound links per page, an older outbound link ranking criteria, is connected to this one.

147. Anchor text for a link

Although it isn’t as important for ranking as it once was, anchor text is nevertheless a marker of significance. Even though internal links might be keyword-optimized, it’s crucial to offer user-friendly anchor text. Make it useful and beneficial to consumers before concentrating on keyword targeting.

148. Related link text

Google may be able to better contextualise what your page is about and rank your website for different user searches if several links to your site have similar context before them.

149. Link title text

Link titles, which show up when a user hovers their mouse over a link, may act as a contextual cue or a signal to Google crawlers.

150. Location of the link

Links on the page itself, as opposed to those in the sidebar, footer, and other sections, are more important. Google Webmasters, the company’s YouTube channel, has also posted comments on this SEO ranking problem.

We do retain the right to handle footer links slightly differently; they might not have the same editorial weight because… although a link within a paragraph of text is slightly more likely to be an editorial link, it can be something that’s present throughout the entire website, the business added.

151. Link placement in body copy

The body copy is crucial, and since links in the body copy that are placed higher in the text are read first, Google’s crawlers can regard such links more highly than links that are placed lower in the text.

152. Country-specific top-level domains

You could score higher in such nations if you get links from websites with their respective country codes.

153. NoFollow links 

No-follow links are not followed, thus you won’t get any link equity from sources that link to you with the rel=”no-follow” tag, according to Google. However, Google stated that “In general, we don’t follow them” in a statement, which led many SEOs to assume that Google did.

154. Link speed

In search engine results pages (SERPs), sites with positive link velocity—which means they are getting more links than they are losing—perform better than sites with negative link velocity. In one experiment, a user quickly built a website with spammy links, which led to a spike in ranks before the page’s rankings fell as a result of web spam.

155. Natural link profile

Those having a link profile that looks natural perform better than sites that seem to buy links.

156. Mutual linkages

Google advises against utilising reciprocal connections as a link-building strategy since they will eventually hurt your rankings if you link back and forth with a friend domain.

157. Temporary link schemes

Even if short-lived link schemes are used on a website, Google can identify them and penalise them.

158. Links to user-generated content

Links to user-generated content are taken into account by Google when evaluating links. For example, the difference between the official WordPress blog and a user’s blog on WordPress.com. If your company tries to influence this feature, you can face user-generated spam penalties.

159. Page word count

The more words on a page, the more reliable that person’s connection to you is For instance, a link from an 1800-word page is more helpful than one from a 100-word website. On the other side, Google has disputed this SEO ranking factor, asserting that word quantity is not necessarily a reliable indicator of quality.

160. Page content quality

Google rewards credible websites that link to you as a reference, which raises your credibility and rating.

161. Age of the link

Newer linkages are less significant than older ones. This aspect of search engine ranking was motivated by a Google patent. The patent acts as a trust signal for Google’s algorithm since it describes how websites cannot falsely report their age.

162. TrustRank 

In terms of links, the more TrustRank high-authority sites transmit to you, the higher your ranking will be. Keep in mind that Google uses TrustRank, a set of trust signals, to evaluate the reliability of the factors that make up its SEO rankings.

163. Blog postings by guest authors

Guest blogging can still be helpful to your website, but it shouldn’t be your main link-building technique. Be careful not to transform your guest blogging strategy into a link-building plan if you want to avoid having Google penalise your website.

ALSO READ – Google’s New Helpful Content Update – All You Need To Know!

User SEO Ranking Factors:

As a site owner, you have no influence over some SEO ranking factors. This is due to the fact that search engines like Google cater to specific customers to the point that they pay usability specialists and ask for volunteer feedback. Despite your best efforts, your site could not show up in search results at all depending on particular user data.

Users who are connected to Google properties may see a SERP that is customised to their browsing history, favourite websites, and other preferences, while users who aren’t may only see one SERP. These search ranking factors make SEO more challenging.

164. Timeliness of queries

Google is so focused on providing quick answers that they may start displaying tweets in customers’ search results for time-sensitive queries like news. On the other side, this search engine ranking factor has the ability to take up valuable space in SERPs and shift your listing farther down the page.

165. SERP variety

Google aims to provide results that are made up of various, high-quality results in response to user queries rather than sites from the same domain. By restricting the number of times a site may appear in the SERPs, Google has reaffirmed its commitment to this SEO ranking factor.

166. History of user surfing

When a user visits a website while signed in to Google, Google will remember past information as a user preference for SERPs. For instance, if Google discovers that a person visits Site A regularly, Site A would probably rank higher for that user’s queries.

167. Search history of the user

As a customization measure, Google monitors user searches, which may have an impact on the results that users view on SERPs. Google may prefer websites that review televisions, for instance, if you search for “televisions” and then “reviews.”

168. Search for a brand

Even if you rank for similar keywords, Google will prioritise results for a specific brand when a customer searches for that brand. Google can determine whether or not the brand is genuine with the use of a brand search.

169. Pogo-sticking 

Users that click on a search result and afterwards return back to the SERPs are said to be pogo-sticking. While Google claims that it tries “not to use signals like that when it comes to search,” many SEOs consider pogo-sticking to be a Google ranking factor.

ALSO READ – Will sites that look the same be penalized by Google?

Google Algorithm SEO Ranking Factors:

It is important to understand that when it comes to SEO, you frequently operate in Google’s universe. Even if they are transient and only have a brief impact on SERPs, Google is always free to improve its algorithms. These are only a few of the many elements that Google takes into account when calculating its algorithm and ranking pages in the SERPs.

ALSO READ – Google Releases a Visual Manual for Search Elements

The Following Are Some Things to Check if You’re Curious About Google Ranking Factors:

170. “Google Dance”

“Google Dance” is the colloquial phrase for sudden, fleeting changes in SERP ranks. SEOs believe that Google juggles its ranking factors to hunt for domains that employ black-hat techniques based on a Google patent from 2012.

171. Google Webmaster Tools alert

Links that are unnatural will be reported to Google. The owner’s website will often lose rank until the problem is fixed.

172. Google Sandbox

Google’s sandbox is used for new sites that, soon after they are founded, receive an unusually high number of links, which might be a symptom of a link scheme. Google restricts the visibility of some sites on SERPs despite the fact that they seem to be popular.

173. Disavow tool

Webmasters can lessen the impact of bad SEO ranking factors like artificial links to their sites by using the Disavow Tool. Google, however, asserts that the majority of websites do not need this technology. Companies should put low-quality links last and emphasise denying paid connections.

174. Transactional searches

In particular for transactional queries, Google will modify SERPs based on anticipated user intent. For instance, if a user searches for flights, they may see price and departure times in the SERPs.

175. Shopping outcomes

Your site listing may be pushed down if Google Shopping results show up in organic SERPs to reflect the transactional intent of the search. You can benefit from this Google search ranking function, though, if your website advertises utilising Google Shopping Campaigns.

176. Image search results outcomes

Google reduces the chance of websites showing up at the top of SERPs by pulling organic ranks down to display image strips for popular queries.

However, you may benefit from this search engine ranking factor by optimising your photos for search.

177. Single-site outcomes

Even if you work in a related industry, queries with a strong bias toward a certain domain may produce SERPs with only one website included, removing you as a possibility.

178. Secure search

When users choose SafeSearch, Google will not show explicit or adult material.

179. Preference for well-known brands

Because of their reputations for excellence, bigger, more well-known companies could receive preferential treatment. This SEO ranking element, according to Google, only influences a small portion of searches. We don’t always attempt to return brands; instead, we try to return results that we think would benefit consumers the most.

180. News references of the brand

In SERPs, brand references that include news results could be given priority.

181. Search by brand and keywords

If you’re Apple, your website can appear higher in search results when users type in branded plus keywords like “Apple iPhone price.”

182. Google News Panel

The Google News Box will appear in response to queries that are news-related or have a significant number of recent, relevant websites, giving emphasis to recent updates.

183. Regional searches

Businesses nearby that have Google My Business listings will be prioritised over competitors from outside the region. Local operations and Google My Business optimization for Google’s ranking criteria can help your business if local searches have an influence on the structure of the SERPs.

184. Geographic or country targeting

Sites with country-specific IP addresses are given preference by Google localisation.

185. Domain diversification

After the Bigfoot update, relevance took precedence above the number of unique sites in a SERP. The Bigfoot upgrade was improved upon by the most recent diversity update, which also limits the number of times a site may appear in the SERPs.

186. Easter egg findings

In reaction to jokes, pranks, or other humorous additions, Google’s Easter eggs may modify or totally revamp SERPs. Even though your business has little influence over this SEO ranking factor, you can often anticipate it to only exist for a short period of time.

187. Bookmarks in Google Chrome

Because Google gathers information from Chrome users, routinely bookmarked URLs might experience an improvement in SERPs.

188. Google Toolbar information

In order to create SERPs, Google compiles data from browser toolbars. However, it is unclear what they gather and put to use.

189. Human editors

Google is permitted to utilise human editors to manually update search results thanks to a patent from 2000. Although a human editor is unlikely to directly improve your website’s search engine position, their overall recommendations could influence future algorithm modifications.

190. Manual Penalties

Google is still issuing manual penalties. The impact of a manual penalty on your search engine ranking might be significant. Because of this, it’s essential that your website employs white-hat SEO strategies rather than black-hat ones to game Google’s ranking algorithms.

191. Requests for reconsideration

Google will review your website after receiving a reconsideration request and determine whether to lift the penalty. After receiving a penalty and making the necessary modifications, you must file a reconsideration request if you wish to restore your website.

ALSO READ – 6 Tips to Make 2023 A So-SEO Year

Social SEO Ranking Factors:

Social media channels fall into a murky area when it comes to search engine ranking factors, at least for Google. Others, like Bing, explicitly admit to using social media as a ranking factor for SEO. Social media has a limited effect, but it is nevertheless crucial to comprehend how it may damage your results.

192. Social networking sites

While some high-ranking links are followed, links from Reddit, Digg, and other post-sharing services are commonly Nofollow.

193. Social media validation

Verifying your social media accounts may increase audience trust as well as your Google rating. This is because Google submitted a patent application in 2013 for a system and method for identifying fake online social network accounts.

194. Social sharing

Social shares are a ranking factor for Bing but not for Google. Even if you solely concentrate on Google optimization for your website, social shares and Google search result rankings are related.

195. Twitter handle

Twitter was formerly a factor in Google’s search results. But only Bing does it at the moment. Bing will examine user profiles on Twitter to determine the links they publish and their standing in the social media space.

196. Twitter account ownership

Bing once again incorporates social media signals as an SEO ranking factor. According to Bing, “We definitely consider a Twitter user’s social authority.” We consider the number of people you follow and the number of people who follow you, and this may give a listing in the results of a regular search a bit more weight.

197. The number of Tweets 

Bing may evaluate a shared link or post’s popularity, value, and relevance by counting the number of tweets that contain it. Numerous trustworthy individuals sharing your content may raise your position in the Bing search results.

198. Facebook Account

Additionally, Bing looks at links shared on Facebook. The search engine will look at the links on user, corporate, and public profile sites.

199. Facebook account ownership

Bing assesses the authority of Twitter users, but not that of Facebook users. Bing adds, “On Facebook, we just see what’s public…so we don’t know how credible you are on Facebook. Bing will consequently utilise Twitter to evaluate the value of a Facebook share and its link.

200. The total number of Facebook shares

The number of Facebook shares a link has can be used by Bing to estimate its popularity and relevancy. The video of Gary Coleman from “Different Strokes” asking, “Wha’choo talkin’ ’bout, Willis?” was utilised by Bing as an illustration. Following his demise, it was decided, based on the shares, that it was pertinent to people looking for details on the actor’s passing.

Conclusion

You have seen for yourself that Google’s ranking variables are really intricate. To assess a page’s overall quality, they employ a number of data. Your page’s overall authority and how well it ranks in the search engines depend on a variety of ranking factors as discussed above in this article.

To achieve the greatest results, you should be sure to take all relevant factors into account while building your website.

If you want to optimize your website for Google or other search engines, then consider these SEO Ranking Factors of Google. You can hire some SEO & Digital Marketing companies also to do the job for you. Happy SEOing to gain top position in order to stay ahead in your competitive landscape.