A new “immersive” media viewer that resembles Instagram Reels, which is obviously simply a copy of TikTok, is one of the new features that Twitter is adding to its platform to boost video content.
According to the corporation, the purpose is to make it simpler for its consumers to locate and see films of current events or videos that fascinate them. Although Twitter is only referring to new video function as a “immersive media viewer,” it is obvious that TikTok is its inspiration.
The idea behind TikTok and Instagram Reels which keeps users engaged on the site has been made easier, according to Twitter, by allowing more films to be played simply scrolling up after the video has been started in a full-screen view. Sounds recognisable? By pressing the return button in the upper left corner, you can leave this entire system.
All English-speaking Twitter users should begin receiving the immersive media viewer on iOS over the next few days.
Twitter is also adding new videos to the Explore tab. The Explore tab currently features trending articles on a variety of subjects that are both specifically chosen for the user and generically chosen based on broad interests.
The “For You” Explore tab on Twitter is getting a new video carousel that curates material based on the user’s preexisting interests. Videos can be in any orientation and are not restricted to the immersive media viewer’s portrait orientation. For users of English-language Twitter on iOS and Android in a few regions, this capability is now available.
It sounds like an ambitious objective for Twitter to claim that these upgrades are core of its effort to become the top video platform. Late in the year 2020, Twitter made an attempt to imitate Instagram’s Stories feature. They were a copy-and-paste effort toward what Instagram did when it pulled from Snapchat, but Twitter named them Fleets.
Because Fleets didn’t function, Twitter terminated them after only eight months and eventually switched to Spaces. Unlike Fleets, which held a prominent position above home feeds, this inclusion of video feels like something users could simply ignore. Like a result, it’s doubtful that Twitter will discontinue the system if it doesn’t gain popularity right once, as it did with Fleets.
Earlier, Twitter has released a steady stream of new features and products, including Spaces, Twitter Blue, and Tip Jar. Now Parag Agrawal replaced over as CEO after co-founder Jack Dorsey resigned, this momentum is anticipated to continue. Agrawal tweeted upon his appointment that he had already started restructuring the business to support what he called “ambitious aims.”
The center icon on the bottom navigation bar of the app is now by default Spaces, Twitter’s live audio service. This demonstrates Twitter’s dedication to supporting this Clubhouse rival. However, Twitter’s imitation features haven’t always been a hit. After eight months, Fleets, a rival to Snapchat/Instagram stories, was shut down. Therefore, only because Twitter is experimenting a short-form video feed doesn’t necessarily mean that this will end up being the method by which it discovers new material. But as TikTok’s popularity has demonstrated, viewers find brief videos to be highly captivating.
