Today the desire for intelligent, supportive technology is becoming mainstream in India. According to a comprehensive study by Google and Kantar, a striking 75% of Indian users express a need for a “daily growth collaborator” powered by Generative AI (GenAI).
While global markets are actively adopting AI, this study—spanning over 8,000 participants across 18 Indian cities—underscores a unique trend: a growing appetite for AI-driven assistance in personal and professional development, especially among Gen Z, students, and women.
Key Findings: The Rise of India’s AI Aspiration
Indians Are Ready to Grow – But Need a Helping Hand
Despite widespread enthusiasm, the study reveals that:
- 60% of respondents are unfamiliar with AI,
- Only 31% have actively used a GenAI tool, such as Google’s Gemini.
Yet, the intention to adopt is strong. Indians aren’t just curious about AI—they want a proactive collaborator to help them save time, learn faster, think creatively, and express clearly.
Data-Driven Insights: What Indians Want from AI
| Goal Area | % Indians Interested |
|---|---|
| Boosting Creativity | 77% |
| Improving Productivity | 72% |
| Enhancing Communication | 73% |
| Simplifying Daily Tasks | 76% |
| Supporting Family Learning (e.g., homework help) | 84% |
Yet, common blockers persist:
- 68% struggle with getting started,
- 61% have abandoned goals due to lack of support,
- 52% cite the absence of guidance or skills.
This reveals a behavioral gap – not a lack of ambition, but a lack of enablers.
Emotional Frictions in Daily Life
The study highlights emotional stressors where AI could play a pivotal role:
- 73% worry about how their tone is perceived in messages.
- 71% feel anxious while trying new recipes.
- 67% find travel planning overwhelming.
These insights present an enormous opportunity for AI tools like Gemini to become contextual companions, guiding users through friction points in everyday life.
Case Studies: Early Users of Gemini Show Strong Results
Among the 31% who have used GenAI tools, results have been overwhelmingly positive:
- 92% felt a boost in confidence,
- 93% saw improved productivity,
- 94% said it helped them communicate more clearly,
- 85% found new creative ideas through the tool.
Real-World Use Cases:
- A teacher in Bhiwadi uses Gemini to create custom lesson plans.
- A student in Nagpur prepares for job interviews using AI.
- A parent in Indore designs fun, educational assignments for kids.
- A working professional in Roorkee learns new photography skills.
These examples demonstrate GEO-specific AI adoption, relevant to different user personas across India’s diverse landscape.
Technology Updates: Google Enhancing Gemini for India
Google has introduced powerful updates to Gemini, focusing on inclusivity, interactivity, and user relevance:
| Feature | Purpose |
|---|---|
| Gemini Live | Real-time camera and screen-sharing assistant |
| Veo 2 | High-resolution video generation from text prompts |
| Canvas | Collaborative space for refining writing or code |
| Deep Research Mode | Context-aware insights and long-form answers |
| Multilingual Support | Hindi, Tamil, Telugu, Bengali, Kannada, Marathi, Urdu, Gujarati, Malayalam |
These updates are aligned with LLMO and AIO best practices, helping Gemini become a multi-modal, regionally relevant solution.
Why This Matters: AEO and SEO Implications
From an Answer Engine Optimization (AEO) and SEO perspective, this shift reflects a growing query pattern:
Commonly searched phrases in India include:
- “Best AI tools for students”
- “How to boost productivity using AI”
- “Creative help with generative AI”
- “AI that can write emails in Hindi”
As Google Search, Gemini, and other LLMs become more deeply embedded in user journeys, Indian businesses, content creators, and educators must adapt content strategies to align with these intent-rich, task-specific queries.
Wrapping Up: India’s Next Leap Is Human-AI Collaboration
India’s digital population is not merely adopting AI – it’s inviting it into daily routines, ambitions, and emotions. As the gap between aspiration and access narrows, GenAI tools like Gemini can unlock a new era of personalized productivity and emotional empowerment.
To win in this future, brands and businesses must go beyond automation – they must build trust, empower self-growth, and deliver culturally localized AI solutions.
Ready to Leverage Generative AI for Your Growth?
Whether you’re a student, entrepreneur, educator, or innovator – the time to explore your AI growth partner is now.
Try Gemini by Google
Train your team on AI literacy
Localize your digital offerings for Indian markets
For personalized AI adoption strategies, training, or tools, join our exclusive community of Generative AI enthusiasts here.
