2023 Marketing and Content Strategy
As we walk into the new year, we cannot fail to acknowledge that everything around us is in constant change. From the way, businesses are run to social networking, content creation, marketing, and everything under the sun. It becomes imperative, especially for someone who works in the world of selling, branding and marketing to know the tricks of the house and learn of the trends that are staying on.
Here, we discover the top trends that should keep you on your toes while you devise your social media strategy.
The New Priorities have been LinkedIn and TikTok
The developments at Twitter have put many brands’ declared principles at odds. There will undoubtedly be a large number of customers who are interested in how their favorite brands demonstrate their dedication to those ideals. It will be interesting to observe if companies decide to stop using Twitter totally or reduce their spending on advertising in 2023.
Let’s face it: Twitter could easily turn into a very substantial time-suck for those of us who were avid users. There will undoubtedly be some intriguing new developments for social media marketers in 2023, whether users completely stop using the platform, cut back on ad expenditure, or even merely decrease organic activity.
This will result in greater investment and focus for many brands on the platforms that were previously neglected in favour of Twitter and Facebook.
Whether a company decides to reduce spending and organic engagement on Twitter, marketers should use the start of a new year as an opportunity to step back and reassess how resources are being distributed across platforms. We’ve prioritized the “big few” for far too long, missing out on chances on networks without a blue logo.
Short Span Videos – The New Content
Short-form video is without a doubt going to be the one significant platform change that will swiftly differentiate the companies that win from those that fail in 2023.
Even LinkedIn has changed its strategy to prioritize video content, and the majority of platforms are enthusiastic about live content. Simply put, consumers are victims of their attention spans. Due to TikTok’s incredible popularity and appeal, short-form video has become the preferred format.
However, always remember this as a content creator:
Don’t follow the herd; instead, do what’s good for you. Not all people or businesses possess the personality to be silly or goofy on TikTok. However, everyone can probably be informal or informative. Find what you can offer via video that is helpful to the audience you are attempting to reach rather than attempting to adopt a style you don’t feel comfortable with.
When you have something to say, make videos. Don’t do it merely out of habit. Ignore what talking heads say about the frequency required to circumvent algorithms and the like. Your viewers will become accustomed to watching that one excellent video each month if you make one each month.
In addition, with the assistance of tools such as FlexClip, content creators can enhance the quality of their short-form video content, setting themselves apart from their competitors.
Proactive Audience Engagement
2023 won’t be simple for many firms due to the increasing amount of content on platforms, but those who engage with their audience strategically and proactively will succeed.
Although they are essential for audience growth and brand building, content creation and social media following growth alone do not generate leads or sales.
Businesses must implement a plan to turn their social media fans into paying clients. They must therefore take initiative. They must personally interact with their audience to remind them about their company and the products they sell.
The aforementioned approach may seem time-consuming and labour-intensive, but it yields far more fruit than the content development hamster wheel. It can also be resized.
Social Customer Care
Businesses should be working extra hard in the current economic climate to keep their existing consumers while demonstrating to potential clients how their brand experiences are far above those of their rivals.
Even in these trying times, firms with social media customer service programs will prevail. This is because one of the few marketing strategies that address both obtaining new customers and caring for existing ones is social media customer care.
Marketers should concentrate more on dialogue and the consumer experience than on content. Put yourself in the position of your customer for a second.
Never before has it been so simple for brands to interact with their audience directly. A social media customer care program offers businesses the ideal chance to draw in and retain clients. They only need to listen and participate in the brand dialogue.
AI Content Creation Models
When will this technology become a part of how we use social media every day? Up until recently, the intricate world of programmers and developers was the only place where this advanced AI existed. But now that a new, user-friendly interface has been developed, anyone can use this amazing technology. In the first week, a million people signed up for OpenAI.
OpenAI is a research facility whose goal is to develop human-beneficial artificial general intelligence (AGI). Additionally, this will alter how the material is produced, shared, and consumed. AI might use automation to speed up the creation of better, more exciting content by creators.
The goal is to create a community around a brand spokesperson while sharing stories with meaning, entertainment, and education. Give your readers material they’ll want to read and entice them to learn more about your world.
You have the crucial component of trust if people value your personality and your views while spending time with you online. They’ll adhere to your advice and go through your marketing funnel instead of being cold traffic, but rather warmed up and pre-sold.
In other words, while the connection mechanism has changed, marketing basics have not. Be current, genuine, and accessible to your audience on all platforms, and create compelling narratives.