Chat GPT Impact on Microsoft’s Bing search engine, crosses 100 million daily active users
Microsoft’s Bing search engine has crossed the 100 million mark in daily active users (DAU) since it introduced ChatGPT-powered AI features last month. About one-third of Bing’s total user base is comprised of new users, and Bing preview users have also increased by over a million.
New Bing policy credited for the growth
Microsoft credits the recent upward trend in Bing users to its new approach, viewing this growth “as a validation of our view that search is due for a reinvention and of the unique value proposition of combining Search + Answers + Chat + Creation in one experience.”
User engagement on Bing grows
Along with increased users, Bing has also seen a growth in user engagement. Microsoft gave credit to the gradual improvements made in the Edge browser over time. The company also underlined that Bing’s improved search quality is driving the trial and usage of its search engine.
“The second factor driving trial and usage is that our core web search ranking has taken several significant jumps in relevancy due to the introduction of the Prometheus model, so our Bing search quality is at an all-time high.”
Integration with Edge browser expected to continue growth
Microsoft revealed that it expects the rise in user engagement to continue now that Bing searches and create features are integrated into the Edge browser sidebar.
“We are pleased to share that after a number of years of steady progress, and with a bit of a boost from the million+ new Bing preview users, we have crossed 100M Daily Active Users of Bing,” the company stated in an official blog post. “This is a surprisingly notable figure, yet we are fully aware we remain a small, low, single-digit share player. That said, it feels good to be at the dance!”
