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Google is giving Search an AI makeover with Magi to compete with Microsoft’s new Bing

Google is giving Search an AI makeover with Magi to compete with Microsoft’s new Bing

Google is giving its search engine a major overhaul, incorporating artificial intelligence (AI) to compete with Microsoft’s new Bing. The new search engine, dubbed “Magi,” will use AI to personalize search results and provide more relevant information to users. Recently, Google Bard is also launched for all users.

Magi is still in development, but it is expected to be released in 2023. It will use AI to understand users’ search intent and provide more relevant results. For example, if a user searches for “restaurants near me,” Magi will use AI to understand the user’s location and preferences and provide a list of restaurants that are most likely to be of interest to the user.

Magi will also use AI to personalize search results. For example, if a user has previously searched for “how to cook chicken,” Magi will be more likely to show results about how to cook chicken when the user searches for “chicken recipes.”

Magi is a major step forward for Google search. It is the first time that Google has incorporated AI into its search engine, and it is expected to make search more relevant and personalized for users.

How Magi works

Magi uses a variety of AI techniques to personalize search results and provide more relevant information to users. These techniques include:

  • Natural language processing (NLP): NLP is a field of computer science that deals with the interaction between computers and human language. Magi uses NLP to understand the meaning of users’ search queries.
  • Machine learning (ML): ML is an AI that allows computers to learn without being explicitly programmed. Magi uses ML to improve its ability to personalize search results over time.
  • Deep learning (DL): DL is a type of ML that uses artificial neural networks to learn from data. Magi uses DL to understand complex relationships between data points.

Benefits of Magi

There are a number of benefits to using Magi, including:

  • More relevant results: Magi uses AI to understand users’ search intent and provide more relevant results. This can save users time and help them find the information they are looking for more quickly.
  • Personalized results: Magi uses AI to personalize search results based on users’ interests and preferences. This can help users find information that is more relevant to them.
  • Improved accuracy: Magi uses AI to improve the accuracy of search results. This can help users find the information they are looking for more easily.
  • More engaging results: Magi uses AI to make search results more engaging. This can help users stay interested in their search results and quickly find the information they are looking for.

Wrapping Up

Magi is a major step forward for Google search. It is the first time that Google has incorporated AI into its search engine, and it is expected to make search more relevant and personalized for users. Magi is still in development, but it is expected to be released in 2023.

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