Have you ever wondered how successful a media forum can be with all its features? Let’s have a look at Twitter, its recent trends, features and the algorithms it works with.
With 100 million daily active users and 500 million tweets posted each day, Twitter, a social networking website introduced in 2006, is without a question one of the most well-known social media platforms available today.
But its popularity might be scary; should you even try to join the crowd who have accrued years of expertise on the platform if you don’t know how to utilise Twitter in 2019? Over the past ten years or more, Twitter has experienced exponential growth. Its ultimate goal is to quickly disseminate knowledge.
Twitter’s feature of explaining top trends
A new tool that would provide consumers additional background on trending topics is being developed by Twitter. The current version of Twitter Trends just lists the hot topic and the quantity of tweets that are discussing it. Twitter claimed in a statement that it will be giving users more context going forward.
The statement claims that the question “why is this trending? “was tweeted more than 500,000 times in the previous year. According to the Twitter blog, we’ve been striving to provide users with additional information about what’s occurring across Twitter by adding labels to Tweets and accounts, curating pages (also known as Moments), and linking to relevant articles on trends. We’re introducing pinned Tweets and trending topic descriptions to aid with this in order to help clarify why a subject is trending.
According to Twitter, the trending descriptions will only contain human curation, while the pinned tweets will be chosen using a mixture of algorithms and manual curation. To prevent misleading or abusive tweets from being pinned to a hot topic, algorithms will be utilised.
Not just Twitter but other services have struggled with trending sections. After years of accusations for its involvement in disseminating false information and spinning stories, Facebook eliminated its trending topics area in 2018. Since then, the corporation has introduced a special news tab with articles selected by a group of human editors.
Algorithms at Twitter
Multiple algorithms power Twitter, controlling every aspect of how information is displayed on the platform. This ranges from suggested accounts to trending Tweets.
In actuality, Twitter algorithms can’t really be avoided. Algorithms always present users with personalised recommendations, whether through Trends, Topics, the Explore page, or suggested accounts. Machine learning, often known as algorithms, “may influence tens of millions of Tweets per day,” according to Twitter. As a result, in order for your content to be noticed by the appropriate audience, you as a business must optimise your Tweets to just be picked up by the algorithm.
This revelation has uncovered several bias issues with the Twitter algorithm, including:
- The image-cropping algorithm displayed racial prejudice, favouring white ladies over Black women in particular.
- In six of the seven countries under investigation, the recommendation algorithm favours right-leaning news sources and political content over left-leaning sources.
To address injustices, Twitter has established the Machine Learning Ethics, Transparency, and Accountability (META) team, which will probably result in adjustments to the algorithm over time.
Through “algorithmic choice,” future modifications are likely to give users more control over how the system surfaces material. According to Twitter, this “will provide individuals more involvement and control in creating what Twitter is for them.
Twitter Algorithms and Trends Ranked
With everything that is being said, the trends that you see ranking on your twitter are often associated with and based on what your account interacts with the most. Therefore, Twitter relies on the following :
a) Recency
Recency involves the trends and topics which are now popular compared to those topics which have popularly been around for some time now.
b) Relevance
Relevance can be gathered from your previous actions on the social media platform including but not subject to the accounts you have been engaging with, the topics you follow, the number of retweets, etc.
c) Engagement
Engagement is always inferred on the basis of the three Ts, which are tweets, topics and trends.
Conclusion
Social media transition is an organisational change that happens where organisations, customers, and technology converge. It is not just a technological transition. Social media is consistently growing in importance as a part of the customer decision-making process as a result of this transition.
Marketers and executives need to understand how customers interact on social media. They benefit from increased product offerings, sales growth, profitability, and brand awareness.
Business social media trends are essential for figuring out how to engage and communicate with clients. For marketers or executives aiming to advance their digital transformation, it acts as a kind of compass.
