Search Engines: What Effect Will Web 3 Have?
The use of centralized databases by search engines nowadays raises questions about trust. In recent years, debates have focused on whether the dominant search engine, Google, tampers with outcomes or even blocks them. Leading social media organizations have consistently heard similar charges made against them.
The use of cookies by sponsored search engines to monitor our internet activity and store our personal information for sharing with marketers is another issue. Despite Google’s intentions, the ban on third-party cookies will take effect in 2024. It won’t be a sufficient answer to alleviate concerns about data privacy, even if it is implemented.
Dispersed blockchain networks with peer-to-peer players gain control from a small number of central actors through decentralization. Because no middleman is involved, we may get search results while maintaining our privacy.
WEB3 AND ARTIFICIAL INTELLIGENCE (AI) WORK EXCELLENTLY TOGETHER
One of the most significant—if not the most significant—factors influencing the internet’s future is artificial intelligence. Communication between humans and machines is being made simpler by tools such as natural language processing (NLP). Intuitive search techniques, including voice requests and visual search, are therefore made available. The latter is quite well-liked—20% of all Google Apps searches, as per Think with Google, use voice search.
AI algorithms may also offer tailored items by learning from user behaviour. These solutions are used by all major e-commerce companies to improve customer service and increase revenue.
However, security and privacy risks occur when AI handles unencrypted data. On the other side, if we combine AI and blockchain technology, we could have better connections that safeguard privacy without sacrificing the superior search capabilities offered by AI technologies.
AR and Web3 Aid Geo Search in Metaverse Applications
The relationship between the metaverse and web3 is already generally acknowledged, and technologies and applications such as AR technology have played crucial roles in both of their developments.
These technologies, like AI, are developing quickly and changing how we explore visually. Besides visual search, AR technology is also incredibly effective for geo-based search because it is location-based.
Businesses already use the idea of geo-based search to instantly target prospects. Future metaverse apps will, however, be able to use immersive and natural location-based searches thanks to the use of AR and blockchain technologies.
Are there any web-based search engines available today?
Yes, presearch is one of them. The business is creating an ecosystem rather than just a search engine. Additionally, it will have features found in other blockchain and cryptocurrency ecosystems, including a network, native tokens, and a specific marketplace. The team’s goal was to make it possible for advertisers to bet on phrases by holding the native token PRE. This was a novel idea, but it instantly appealed to those who were already familiar with cryptocurrency principles. Additionally, keyword stakers will have access to the marketplace to exchange the native token PRE.
Neeva.xyz is another significant Web3 search engine. It’s still very early in the process. It is developed by the private search engine Neeva, a company with prior experience in providing user-controlled online searches. To continue to expand its Web3-powered search engine, the firm just secured $40 million in a round that was co-founded and headed by Paradigm.
Rss3.io is an intriguing newly developed search engine that operates very similarly to RSS feeds but is decentralized. It monitors activity in significant cryptocurrency wallets, especially those listed on the Ethereum platform. Additionally, to support feeds from decentralized social media applications, the firm worked with the Lens protocol.
Block explorers may also be viewed as Web3 search engines, to sum up. They are excellent resources that track every transaction on blockchains, despite not being extremely user-friendly and intuitive. The most popular one is Etherscan, which enables us to browse through Ethereum transactions.
