HOW MAJOR CORPORATES ARE INVESTING IN NFTS AND METAVERSE

HOW MAJOR CORPORATES ARE INVESTING IN NFTS AND METAVERSE

The NFT fever has spread like wildfire throughout the world.

NFTs, for starters, are a type of digital asset that uses blockchain to record asset ownership.

This boom in the NFT craze is not limited to world-renowned celebrities; global brands are also quickly jumping on board.

Are you curious? Continue reading to see a list of some of the world’s most recognizable brands that have responded to the NFT craze so far. Check how major corporates are investing in NFTs and Metaverse.

POPULAR BRANDS ENTERING THE METAVERSE

When it comes to alternative investment choices, NFTs (also known as non-fungible tokens) are one of the rarest opportunities in the world.

Companies are ultimately motivated by the prospect of profit, and NFTs provide a new revenue stream as well as an engagement tool for brands.

So, NFTs can be used to praise and help encourage customers through unique gifts, exclusive access, and much more.

These international brands have recently stepped into the metaverse, let’s check them out!

1. MASTERCARD

Mastercard has joined Visa and American Express to move to Metaverse as they have filed 15 non-fungible token (NFT) and Metaverse trademark applications with the United States Patent and Trademark Office (USPTO).

2. PEPSI

Pepsi revealed the brand’s first-ever venture into the evolving world of NFT with the ‘Pepsi Mic Drop’ genesis NFT collection in December 2021.

3. ADIDAS

Adidas Originals released the first-ever NFT drop of digital and physical merchandise in December 2021. The NFTs provided buyers with virtual wearables for The Sandbox, a blockchain-based gaming world, as well as a physical sweatshirt, tracksuit, and gmoney’s iconic orange knit cap.

4. PRADA

Adidas and Prada, the Italian luxury fashion house, had collaborated to launch an NFT project (built on the Polygon network) that would allow customers to contribute their layouts.

5. LAMBORGHINI

Lamborghini, the luxury auto manufacturer, recently announced the launch of its space-themed NFT collection in January 2022.

6. TANISHQ

Tanishq inaugurated its wedding collection titled ‘Romance of Polki’ in the metaverse’s 3D display zones, where trademark pieces from the collection were showcased. The audience was able to view the jewelry pieces in 3D and had a fantastic visual experience. By scanning a QR code, attendees were able to try on the showpiece piece.

7. CEAT

Ceat Limited, one of India’s leading tyre manufacturers, is opening its own Ceat Shoppe in the metaverse. Their e-commerce platform is integrated with the metaverse. Purchasers and consumers will be able to view products in 3D and place orders at the same time. The company will also provide buyers with the option of tread delivery and installation at their homes. There will also be a pick-up option from physical shops.

8. MAHINDRA & MAHINDRA

Mahindra & Mahindra tried out NFT marketing. It auctioned four Thar-themed NFTs for Rs 26 lakh each. The auction winners were allowed to drive the Thar off-road.

9. MG MOTOR INDIA

MG Motor India intends to launch 1,110 NFTs commencing at Rs 500. The four themes of these NFTs will be cooperative art, community and diversity, car-as-a-platform, and collectibles. The NFT collection allows MG fans to own a piece of the company.

10. INFOSYS

The ‘Infosys metaverse foundry,’ launched by IT tech giant Infosys, will play a critical role in assisting companies in creating their metaverse environment, supporting signature experiences in an established metaverse, and bringing artificial intelligence (AI), database management, and simulations to the metaverse.

11. MAKEMYTRIP

The travel company MakeMyTrip (MMT) has recently introduced virtual vacation NFTs themed on India’s best tourist sites. Each NFT was worth Rs 14,999.

12. TCS

Krishnan Ramanujan, TCS’s head of business and technology services, claims that the new value streams and use cases that metaverse is unlocking in the industrial belt will be critical to its progression and acceptance. TCS believes that its digital twin technology will drive metaverse adoption in a variety of fields.

CONCLUSION

We already have a lot of individuals who invest several hours per day in virtual worlds, and that number will continue to grow. This is ultimately why companies see the benefits of metaverse marketing and have already begun to invest in them.