TIMEX Introduces $2,500 Bored Ape Watches Along With Matching NFTs
Owners of Bored Ape Yacht Club NFTs will soon be able to wear their PFPs on their wrists in the form of a custom TIMEX watch. Owners of Bored Ape Yacht Club NFTs will soon be able to wear their PFPs on their wrists in the form of a custom TIMEX watch.
500 watches with prominent displays of the owner’s ape or mutant will be made available thanks to a partnership between TIMEX as well as the Bored Ape Yacht Club group. Customers who purchase the wristwatch will indeed be able to personalize it with a selection of casings, straps, as well as etchings.
Timepiece Forge Pass NFTs, which can now be purchased for 2 ETH, which is around $2,500, went on sale today. On the TIMEX website, Forge Pass owners are more likely to create their watches starting in the middle of December.
Apart from the Forge Pass NFT, each mechanical watch will have an exact digital counterpart. However, they won’t be sent to customers until some point in the second half of 2023, so they won’t be there in time for winter.
According to Shari Fabiani, senior vice president of international marketing as well as creative services at Timex Group, “Timex is joining Web3 by putting innovation as well as the community at the forefront.” The frontiers of physical, digital, and nowadays physical products are being redefined and pushed.
With the debut of a sponsored challenge in the video game Fortnite only last month, Timex dubbed themselves the “timekeepers of the metaverse.”
Long-time Ape community members Josh Ong and CryptoVonDoom provided artistic direction for the BAYC watch collaboration. In the release, VonDoom remarked, “As a member of the OG Bored Ape congregation, it has been amazing to interact with OGs of watchmaking.”
An invite-only celebration for the ape fraternity that coincided with Art Basel in Miami last Friday featured a presale. The event symbolized the ongoing influence of branded NFTs in the fields of art and fashion. The watchmaker held an event at the art show and displayed a handful of its bespoke clocks with apes.
The Bored Ape Yacht Club’s pseudonymous chief artist, All Seeing Seneca, also made a splash at Art Basel. Along with the sale of her very first tangible work of art, the Phillips auction house also sold three of Seneca’s animated works that were created as NFTs.
