How one question led to a revolution in AI-powered surveillance.
In a world flooded with data and devices, what’s more frustrating than missed signals? CCTV cameras are everywhere—watching silently, recording passively, and offering help only after the damage is done. But what if cameras could think, analyze, and act in real time?
That’s the question IndoAI set out to answer—and in doing so, it’s quietly building one of the most disruptive AI-first hardware platforms in the country.
We sat down with the Eric Fonseca, VP Marketing at IndoAI Technologies Pvt. Ltd. to unpack the story behind the brand, the innovation it’s driving, and the future it’s shaping. Here’s what we uncovered:
“What inspired you to start IndoAI?”
“It actually started with a very specific problem we were solving. We had built Dutypar, a facial recognition-based attendance app. As we rolled it out to institutions, many asked: ‘Can we use our existing CCTV cameras to capture attendance?’”
That one question opened a rabbit hole.
CCTV cameras, while everywhere, lacked intelligence. They merely recorded events—they didn’t analyze, alert, or adapt in real time. IndoAI began experimenting with AI models on small edge devices, trying to give brains to these blind eyes.
Eventually, this led to building hardware from scratch—AI-powered edge cameras designed to think on the spot.
“The breakthrough came with what we now call Appization—letting users install AI models like apps on their phones. That’s how IndoAI was born—not from a grand vision, but from real user conversations.”
“So what exactly is IndoAI—and what makes it unique?”
IndoAI creates AI-first edge cameras that don’t just record—they analyze and respond. But more importantly, IndoAI offers a platform—a camera that can be customized with different AI models, installed like mobile apps.
“Install a face recognition model today. A fire detection app tomorrow. A theft gesture model next week. It’s modular, flexible, and future-proof.”
No one else is offering this level of plug-and-play AI intelligence in edge surveillance. That’s where IndoAI stands out.
“Legacy CCTV cameras vs IndoAI—what’s the gap?”
Traditional cameras are reactive. They store, but never alert. Someone must watch the footage—usually after an incident. IndoAI flips this.
“If someone enters a restricted zone, or raises a distress gesture, our camera understands and responds instantly.”
With a global vision AI market crossing $160B, real-time actionable intelligence is no longer optional—it’s a demand. IndoAI is not just joining the movement; it’s helping shape it.
“What role do AI cameras play across industries?”
Think of AI cameras as the eyes and brains of smart spaces—retail stores, factories, campuses, cities.
“With IndoAI, you choose what your camera does. It’s not about surveillance anymore. It’s about evolving intelligence, designed around your business.”
That’s the shift IndoAI is driving—from fixed function to fluid intelligence.
“What’s fueling the AI camera market in India?”
Several trends:
- Government’s Smart City initiatives
- Businesses prioritizing automation and safety
- Falling hardware costs + better edge processing
- Make in India innovation surge
- Increasing concerns over data privacy
“On-device AI like ours keeps sensitive data local—an important edge in India’s privacy-aware market.”
“What are the biggest challenges the market faces?”
Despite the momentum, hurdles exist:
- Heavy import dependency for chips
- Low awareness of AI cameras’ potential
- Talent gap in edge AI development
- Unreliable connectivity in rural zones
“That’s why we focused on edge intelligence—no cloud reliance. Just smart decisions, made right at the camera.”
“What key customer pain points does IndoAI solve?”
Here’s what customers kept saying:
- “Cameras only help after something happens.”
- “We need multiple AI functions, but don’t want different devices.”
- “Why pay cloud storage fees every month?”
IndoAI solves all three.
“We send real-time alerts, run multiple models on one device, and eliminate cloud costs. Our cameras act—not just record.”
“How does Appization impact customer satisfaction?”
This is where IndoAI’s secret sauce lies.
“Most products force you to adapt to them. We flip that. IndoAI adapts to you.”
Customers get:
- Total control
- Modular upgrades
- No vendor lock-in
The result? Higher adoption, faster ROI, and long-term brand loyalty.
“They don’t just use IndoAI—they shape it for their business.”
Conclusion: More Than a Camera—It’s a Mindset Shift
IndoAI isn’t just a product—it’s a paradigm shift in how businesses think about video surveillance and smart infrastructure.
With edge AI, real-time insights, and app-style customization, IndoAI is proving that hardware can be smart, software can be personal, and intelligence can be local.
And it all started with one question: “Can our existing cameras do more?”
Turns out, they can do a lot more—with the right intelligence behind the lens.
