Porsche Electric vehicle – Porsche is coming with a new electric luxury SUV
Porsche, a subsidiary of the Volkswagen Group, announced that it is planning to launch a new all-electric luxury SUV, which is set to be a cornerstone of the company’s strategy to boost profitability.
Porsche’s CEO Oliver Blume stated that the new SUV would be designed with the company’s typical curving front-to-rear fly line and feature fully automated functions. The new SUV will be based on Porsche’s own performance EV technology.
Porsche’s history in the SUV market
Porsche was one of the first high-end sports car makers to enter the SUV market when it launched the Cayenne in 2002.
The success of the Cayenne and its smaller cousin, the Macan, inspired other luxury carmakers, such as Bentley and Lamborghini, to develop their own luxury SUVs. The Cayenne and Macan have been successful for Porsche, with the Cayenne being one of the brand’s top-selling models.
Porsche’s shift to electric vehicles
Porsche has always made high-end vehicles, such as the iconic 911 and its all-electric sedan, the Taycan.
However, the company is now following in the footsteps of its rivals, such as Ferrari, Mercedes-Benz, and Aston Martin, targeting the growing ranks of the world’s wealthiest consumers. With the new electric SUV, Porsche is looking to strengthen its sporty luxury positioning and tap into growing profit pools, particularly in China and the US.
Porsche’s focus on high-end automotive consumers
Porsche’s CEO, Oliver Blume, has emphasized the importance of having a sharper, strategic focus on high-end automotive consumers. The new all-electric SUV is part of this strategy and is expected to appeal to consumers who want luxury, performance, and sustainability.
The SUV will likely compete with luxury electric SUVs, such as the Tesla Model X and the Audi e-Tron.
Porsche’s plans for electric vehicles
Porsche has ambitious plans for electric vehicles, with the launch of several all-electric models in the coming years. The all-electric version of the Macan is due to be launched next year, and an all-electric version of the 718 sports car is slated to come to market next year as well.
The launch of the new electric generation of the company’s Cayenne SUV will follow later.
Porsche’s future under Volkswagen
Volkswagen acquired a 75% stake in Porsche in 2012 and took the sports-car maker public last year. Porsche’s shift to electric vehicles is part of Volkswagen’s larger strategy to transition to electric mobility.
Volkswagen has stated its goal to become the world’s leading electric vehicle manufacturer, with plans to launch dozens of electric models across its brands in the coming years.
Conclusion
Porsche’s announcement of a new all-electric luxury SUV is a significant step for the company as it seeks to strengthen its sporty luxury positioning and tap into growing profit pools.
The SUV will be based on Porsche’s own performance EV technology and will likely compete with other luxury electric SUVs. Porsche’s shift to electric vehicles is part of Volkswagen’s larger strategy to transition to electric mobility. The company plans to launch several all-electric models in the coming years.
