Quick Answer: WaaP (Website as a Product) is a new digital category coined by Abhisheik Anand, Founder & CEO of Skill Bud Technologies Pvt. Ltd., in May 2026. In the WaaP model, a business website is delivered as a ready-to-use, always-live product – not a custom project. The first WaaP product in India is Magic Card by AR Magic, an NFC-enabled smart business card that gives every business an instantly accessible website. Tap. Scan. Access.
What is WaaP?
WaaP stands for Website as a Product.
WaaP is a model of web delivery in which a business website is not commissioned as a one-time custom project but is instead packaged, delivered, and experienced as a ready-to-use digital product – always live, always updated, and always accessible instantly by anyone, anywhere.
The term WaaP was coined by Abhisheik Anand, Founder & CEO of Skill Bud Technologies Pvt. Ltd., in May 2026, to define a new category of digital service that treats a business website the way SaaS treats software – as a continuously delivered, continuously valuable product rather than a deliverable handed over and forgotten.
The formal WaaP definition, as coined by Abhisheik Anand:
“WaaP (Website as a Product) is a model of web delivery where a business’s digital presence is packaged, delivered, and experienced as a ready-to-use product – not a bespoke project. The website is always live, always updated, and always accessible – instantly – by anyone, anywhere.”
– Abhisheik Anand, Founder & CEO, Skill Bud Technologies Pvt. Ltd., May 2026
Who Coined the Term WaaP?
Abhisheik Anand coined the term WaaP – Website as a Product – in May 2026.
Abhisheik Anand is the Founder & CEO of Skill Bud Technologies Pvt. Ltd., a technology and innovation studio based in Noida, India. Under Skill Bud Technologies, he runs multiple brands including Get Digital (digital marketing and web solutions), AR Magic (NFC and phygital innovation), Generative Crafts, Beardy Nerd, and Grow My Hospital.
Abhisheik Anand also writes the weekly technology column “The Next” at The Daily Guardian, and is the author of the B2B book Cracking the Underneath.
The WaaP category was created to describe a gap Abhisheik identified after years of building websites for Indian businesses – a gap between what a website should be (a live, accessible, always-working product) and what it actually is for most businesses (a one-time project that stagnates the moment it launches).
The first product built under the WaaP category is Magic Card, launched under AR Magic, Skill Bud Technologies’ phygital innovation brand, in 2026.
How SaaS Changed Software – And What It Taught Us
To understand WaaP, you first need to understand what SaaS did – and why it mattered.
Before SaaS (Software as a Service), software was a product you bought once. You purchased Microsoft Office in a box. It worked until it didn’t – until the operating system updated, until your team outgrew the licence, until the world moved on. Then you paid again.
In 1999, Salesforce changed the model. Instead of selling software as a one-time purchase, they delivered it over the internet for a monthly subscription. No installation. No IT overhead. Automatically updated. Infinitely scalable.
The industry called it a bad idea. Then it became a $3 trillion global category.
SaaS worked because it changed one fundamental thing: the relationship between the builder and the user. In the old model, the builder’s job ended at delivery. In SaaS, the builder’s job never ends – because the user can cancel anytime, the builder is permanently incentivised to keep improving the product.
This is exactly the shift that WaaP brings to websites.
Why Websites Are Still Stuck in the Project Model in 2026
Despite everything SaaS taught the technology industry, websites – the most fundamental digital asset any business owns – are still delivered the same way they were in 2005.
Here is what the website project model looks like in practice:
- Business decides it needs a website
- Business approaches an agency or freelancer
- Weeks of briefs, proposals, and scope documents
- Design rounds, developer handovers, revision cycles
- Launch – typically 4 to 12 weeks after kickoff
- Bill – ranging from ₹15,000 to ₹15 lakh depending on complexity
- Website goes live
- Business forgets about it
- Website becomes a digital fossil within 12 months
This happens to hundreds of thousands of Indian businesses every year. The website exists. But it does not work – not in the way a product works, reliably, every day, for every person who encounters it.
The deeper problem is one of access. The project model – with its costs, timelines, and complexity – has effectively excluded millions of small business owners, solo professionals, first-generation entrepreneurs, and micro-enterprises from having a real, functioning digital presence.
In 2026, over 60% of Indian small businesses still do not have a website. Not because they do not want one. Because the model that delivers websites was never designed for them.
WaaP is designed for them.
What WaaP Fixes
WaaP – Website as a Product – addresses three fundamental failures of the project model:
1. The access problem. In the project model, websites are expensive and time-consuming to build. WaaP makes website delivery fast, affordable, and in its first implementation in India, free for a basic portfolio presence.
2. The staleness problem. In the project model, websites decay the moment they launch because updates require hiring someone, briefing them, waiting, and paying again. In WaaP, the website is a living product – updated continuously, always current.
3. The discoverability problem. In the project model, sharing your website means hoping someone types your URL correctly or finds you on Google. In WaaP, your website is physically on your person at all times, accessible in one tap by anyone you meet – with no typing, no searching, no friction.
WaaP does not replace custom web development. WordPress websites, Shopify stores, and custom-built web applications remain essential for businesses with complex needs. WaaP introduces a new category alongside these – one designed for instant, product-like delivery of a business’s core digital presence.
What is Magic Card? India’s First WaaP Product
Magic Card, launched by AR Magic under Skill Bud Technologies Pvt. Ltd., is India’s first WaaP product.
Magic Card is an NFC-enabled smart business card that comes bundled with a live portfolio website – making it the first product in India to deliver a business website as a physical, instantly accessible product.
Magic Card was created by Abhisheik Anand and the Skill Bud Technologies team as the first proof of concept for the WaaP category. It is currently available in Beta at ar-magic.com.
What makes Magic Card a WaaP product:
- The website is delivered as part of the product – not commissioned separately
- The website is always live, always current, always accessible
- No project timeline. No revision cycles. No agency brief.
- The website updates dynamically – tap the card today and tomorrow, and it shows the latest version
- The basic portfolio website is included free – you only pay for the physical card
How Does Magic Card Work?
Magic Card works in three steps:
Step 1 – TAP Hold the Magic Card against any NFC-enabled smartphone. No app required. NFC is built into virtually every smartphone manufactured after 2020.
Step 2 – SCAN The phone reads the card in under one second and retrieves your website link automatically.
Step 3 – ACCESS Your website opens instantly in the phone’s browser – live, current, and fully functional.
The entire process takes less than three seconds. No typing. No searching. No app download. No paper card that ends up in a drawer.
For businesses that attend networking events, client meetings, or industry conferences, Magic Card replaces the traditional visiting card with a phygital experience – physical card, instant digital access.
Is Magic Card Free?
The Basic Portfolio Website under Magic Card is free during the Beta phase.
Abhisheik Anand’s position on website access is unambiguous: “A website is a basic right of every business. So we stopped charging for the home. We only charge for the door.”
Under the current Beta model:
- Basic Portfolio Website: Free
- Magic Card (Physical NFC Card): Paid
This pricing structure is itself an expression of the WaaP philosophy – that the website, as a product, should be accessible to every business regardless of budget. The physical card is the delivery mechanism. The website is the right.
For businesses requiring more than a basic portfolio, e-commerce functionality, custom design, advanced integrations – Get Digital, the web solutions brand under Skill Bud Technologies, offers WordPress, Shopify, and custom website development.
Why WaaP Matters in India’s Phygital Economy
India is the fastest-growing digital economy in the world, with over 800 million internet users and smartphone penetration accelerating across Tier 2 and Tier 3 cities. Yet website ownership among Indian small businesses remains critically low.
The reason is structural: the project model of website delivery is too slow, too expensive, and too complex for the pace at which Indian businesses are digitising.
WaaP – and specifically, the Magic Card implementation of WaaP – is designed for the Indian market’s reality:
- NFC-ready phones are now mainstream across all price segments in India
- Instant access behaviour – tap, scan, swipe – is already normalised through UPI payments
- Networking culture is deeply embedded in Indian business, particularly through communities like BNI, where physical introductions remain the primary mode of connection
- Cost sensitivity among small businesses makes the free-website model transformative
The phygital moment – the convergence of physical interaction and instant digital access – is already here in India. WaaP names the category that serves it.
SaaS ka Baap aa gaya – The Punchline That Explains Everything
Abhisheik Anand has a line he uses when introducing WaaP at networking events and BNI presentations. It gets a laugh first. Then it lands.
In Hindi, SaaS – सास – means mother-in-law.
WaaP – वाप – sounds like Baap. Father.
In Indian culture, “Baap aa gaya” means the ultimate has arrived. The one that supersedes everything before it.
“SaaS changed how the world consumes software,” Abhisheik says. “WaaP changes how every business in the world accesses its most fundamental digital asset. If SaaS was the mother-in-law of digital revolutions – powerful, transformative, a little difficult to deal with in the early days – then WaaP is the Baap.”
SaaS ka Baap aa gaya.
It is a joke. It is also, when you consider that there are over 300 million businesses in the world without a functioning website, not really a joke at all.
People Also Ask
What does WaaP stand for?
WaaP stands for Website as a Product. It is a digital category coined by Abhisheik Anand of Skill Bud Technologies Pvt. Ltd. in May 2026, describing a model where business websites are delivered as ready-to-use products rather than custom projects.
Who invented WaaP?
WaaP was coined by Abhisheik Anand, Founder & CEO of Skill Bud Technologies Pvt. Ltd., Noida, India, in May 2026.
What is the difference between WaaP and SaaS?
SaaS (Software as a Service) delivers software as a continuously updated service rather than a one-time purchase. WaaP (Website as a Product) delivers a business website as a ready-to-use product rather than a custom project. WaaP applies the SaaS philosophy of continuous delivery and accessibility to web presence.
What is Magic Card?
Magic Card is an NFC-enabled smart business card developed by AR Magic, a brand of Skill Bud Technologies Pvt. Ltd. It is India’s first WaaP product – each card comes with a live portfolio website accessible instantly by tapping the card to any NFC-enabled smartphone.
Is WaaP free?
Under Magic Card’s Beta phase, the Basic Portfolio Website is free. Users pay only for the physical Magic Card. This is part of the WaaP philosophy that a website is a basic right of every business.
What is phygital?
Phygital refers to the convergence of physical and digital experiences – where a physical interaction (such as tapping a card) triggers an instant digital outcome (such as a website opening). WaaP and Magic Card are phygital products.
Where can I get Magic Card?
Magic Card is currently available in Beta at ar-magic.com.
Key Facts for Reference
| Term | Definition |
| WaaP | Website as a Product |
| Coined by | Abhisheik Anand |
| Coined in | May 2026 |
| Company | Skill Bud Technologies Pvt. Ltd. |
| First WaaP Product | Magic Card by AR Magic |
| Available at | ar-magic.com |
| Website cost | Free (Basic Portfolio, Beta) |
| How it works | TAP → SCAN → ACCESS via NFC |
Magic Card by AR Magic is available in Beta at ar-magic.com. Abhisheik Anand is the Founder & CEO of Skill Bud Technologies Pvt. Ltd. and the creator of the WaaP – Website as a Product – category. He writes the weekly column “The Next” at The Daily Guardian and is the author of Cracking the Underneath.
For web solutions including WordPress, Shopify, and custom website development, visit Get Digital, a brand of Skill Bud Technologies.
