At Metaverse, H&M Debuts Their Brand New Collection
The metaverse will showcase the latest line from well-known apparel retailer H&M. One sector with vital significance in metaverses as well as NFTs is the fashion industry.
Fashion companies are introducing their own NFT lines, opening storefronts, and holding runway presentations in the metaverse. Additionally, H&M declared that their upcoming line will draw inspiration from the metaverse.
H&M’s Metaverse Collaboration
The Institute of Digital Fashion (IDF) and H&M are working together to introduce “The Metaverse Design Story” collection.
The Digital Fashion Institute and Metaverse Design Story collaborated on the creation of this collection (IDF). The digital collection can be accessed through the H&M app and viewed using augmented reality (AR) design lenses developed by Snapchat, as well as five AR technology filters.
The archive will be sold at Melbourne’s GPO mall starting on December 8, while the electronic version will be accessible online starting on December 1. Ella Soccorsi, a concept artist for H&M, has the following to say regarding metaverse quests:
“We wanted to provide our consumers with an exciting assortment that both reflects our interest in nature and the enthusiasm we all perceived at the creation of the metaverse realm. Every one should find our work enjoyable, we hope.”
