The time which is considered the best and most profitable for the eCommerce platforms is not far! The busiest days of the year are when the business stores and the customers are happiest with the sales and end up buying almost everything they have been waiting for since the beginning of the year.
But in all the hassle don’t forget to sort your mind in how to make the most of these few days. Also most importantly, how do you figure out what is good for you and what isn’t, what is the best deal for you?
How to make the most out of black Friday and cyber Monday as an e-commerce store?
Well, don’t worry! We got you covered. Here are some tricks to make sure you get the most out of Black Friday and Cyber Monday:
Engage audience on Social platforms
As soon as we hear “social platforms” the first thing that comes to our mind is “social media”. Platforms like Instagram, Facebook, etc. But let us not focus on just that. Let us expand it further toward google and Pinterest too. People look up designs on Pinterest.
Get people involved in your work, show them your work on the platforms, and show your audience the reason why they should buy from you. Not just for the specific few days, but start gathering your audience on social media platforms from the beginning of the holidays and spread that vibe!
Make sure you work according to the SEO and make sure to follow a few steps like creating an urgency that makes people engage in the content. Make sure you are clear with your idea, and why will your audience follow you.
Choose Ad Formats Wisely
What is the best way to advertise for these 2 days? without a doubt, the answer would be “Banner”. Banners are the most attractive way to advertise yourself, your brand, and your work. You can be highly creative on your banners and make sure that people engage in your work.
The colour is pretty obvious “black Friday” being the theme makes it clear for all. Also, “cyber Monday” gives a tech vibe, people also end up mixing a little bit of green colour in the banner.
Keep an eye on the PPC Campaigns
PPC campaigns refer to pay-per-click campaigns where you are paid for every customer or client who clicks on your advertisements online. In short, you are not earning your customers rather you end up buying them in a way.
Before purchasing an item, the customer sees certain steps in form of advertisements when they walk toward the product. Such advertisements are PPC ads which can help you gain money as well.
Simplifying the contacting and checkout experience
If the customer feels any kind of inconvenience in contacting the service provider, or the vendor, they would simply move on to someone else with similar products and services. Make sure your contracting process is not a difficult one for the buyer. The customers shouldn’t feel struggled to contact you.
Another issue that usually arises due to the high level of customers around can be cart abandonment. Make sure the process of checkout never becomes an issue for the customer and the queue is not where the temper of the customer is tested.
Email marketing and Many more
In this holiday season, you need to plan strategies and get your work done, it is important to stand out from the crowd and attract a crowd to your work. How do you stand out? Email marketing can help you big time with it.
Make your email as catchy as possible. Use different innovative notes and pointers, trending dialogues that can catch attention. Share the content that can be further shared by the receiver in their contacts. Make sure you have amazing offers in the email that can drive people to your work.
Conclusion
These two holidays (Black Friday and Cyber Monday) are the most awaited days for people looking for the best deals and offers. The products and services available are low costs and immense discounts, the market competition is something else only.
So, if you need to outstand in such a crowded market, you need to do something different and better than the others. Connect with your audience and understand their needs. It will help you get better sales. Give your best and give it a shot! Most importantly, be yourself and love yourself!
