Exploring the NFT Market: Statistics and Trends on Adoption, Sales and Popularity

Exploring the NFT Market: Statistics and Trends on Adoption, Sales and Popularity

Non-Fungible Tokens (NFTs) have been gaining a lot of attention in recent times, but many people are still unaware of what they are and how they work.

NFTs are digital assets that are unique and cannot be replicated. They are used to represent ownership of digital assets such as artwork, music, videos, and more.

Exploring the NFT Market: Statistics and Trends on Adoption, Sales, and Popularity

In this article, we will take a look at some interesting statistics and trends regarding NFTs and their adoption among different demographics and locations around the world.

  1. Lack of awareness of NFTs

  1. Demographic differences in NFT adoption

  • Millennials are 3 times as likely as Gen Z to buy NFTs
  • Men are three times more likely than women to collect or trade NFTs.
  1. Income level and NFT investment

  • People who earn less than $25,000 per year invest in NFTs at a similar rate as those earning over $150,000.
  • The intermediate income bracket (between $25,000 and $150,000 per year) appears to be considerably less excited, with 94% saying that they have no interest in NFTs at all.
  1. NFT sales value

  • In 2022, 50% of all NFT sales are below $200.
  • The value of all global NFT transactions in the third quarter hit $10.7 billion.
  • Close to $41 billion in crypto was spent on the NFT marketplaces in 2021.
  1. NFT trading volume

  • NFT trading volume increased by 704.2% between Q2 2021 and Q3 2021.
  1. NFT marketplace popularity

  • OpenSea is the most popular NFT marketplace with an estimated 250,000 NFT trades each month.
  • CoinBase has a waiting list of 2 million users for its upcoming NFT marketplace, due to launch in 2022.
  1. NFT sales by location

  • California leads the United States in NFT sales.
  • San Francisco and Los Angeles top the list of cities buying NFTs.
  • China leads the world in NFT adoption and ownership.
  • The top five NFT economies in the world are in Asia.
  1. NFT price variations

  • NFT prices can vary in price tremendously, up to six times more on different marketplaces. On Valuable, average NFT prices are just $150, while on OpenSea, they are $500, and on Mintable, they are $900. Top-selling NFTs, however, sell for millions.

9. Global NFT market growth

  • The NFT marketplace grew to almost $41 billion in 2021, closing in on conventional art sales.
  • The closing gap can be explained by the growing popularity of NFTs and auction house closures during the COVID-19 pandemic.

10. NFT ownership by country

  • The Philippines has the highest number of NFT owners (32%).
  • Thailand (27%), followed by Malaysia (24%), the UAE (22%), and India (20%).


NFTs are a relatively new technology that is gaining traction in the digital world. The statistics and trends discussed in this article provide a glimpse into the current state of the NFT market.

The awareness and adoption of NFTs vary among different countries and demographics, with millennials and men being more likely to buy and trade NFTs than other groups. The NFT market is also growing rapidly, with trading volumes and sales values reaching new heights.

However, it is important to note that the NFT market is constantly evolving and these figures may change over time. It’s good to keep an eye on the latest trends and statistics to stay updated on the current state of the NFT market.

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