The new discussions, expectations and patterns that brands and marketers should turn to :
Social media can be a great place to learn more about money management, investing, and even find a financial expert. It’s not just for posting selfies and interacting with pals.
In the past, there was a cautious relationship between FinTech companies and well-known social networking platforms because of issues with data flow and privacy. Fin-tech businesses in particular are looking for novel ways to safely incorporate social media into their strategy even if that hazard still exists to some extent.
Online discussions about fin-tech have exploded in recent years, and people are now using it for lending, financial services, personal finance, equity financing, etc.
India’s Financial Landscape
It is clear that major changes are taking place in India’s financial landscape, thus it is not surprising that people are congregating to talk about, discover, and go further into the complexities of money and fin-tech. Brands may succeed with superiority and agility if the sentiment is to be believed.
Even though investing in India is still in its infancy, more and more people are joining the conversation every day. According to an analysis, the majority of investors in India can be divided into three categories: newbies, hobbyists and professionals.
The reason why it is important for brands to know the investors that are in the current market is that people today have ideas, opinions, and expectations of the market and of brands, regardless of where they are in their investment journeys.
Brands need to pay close attention to this discussion, figure out what the audience is looking for at each level, and then approach them with an educational and informed mentality, giving them a reason to pay attention.
Cryptocurrencies are seen as the expansion of digital financial transactions by India’s finance communities. Web 3.0, blockchain, and decentralized finance are terms that are becoming more and more popular, and consumers are looking to experts, companies, and brands for explanations of this new financial landscape.
The debate over digital assets and NFTs is becoming more public as well-known personalities from the media and pop culture industries join the discussion. This increase in dialogues is a call to action for companies to interact with consumers by explaining the complexities of web 3.0, teaching them the dos and don’ts of using the blockchain, and giving them confidence and security as they learn the rules of this new game.
A marketing strategy called social listening has been around for a while but isn’t overused. Or, to be fair, isn’t even that frequently used. However, let us have a look at those brands which have stepped up their game and been innovative in the market.
1. Netflix
On Twitter, Netflix US alone has close to 6 million followers. That is all of Colorado’s population! They are aware of the following characteristics of their target market: millennial; used to having pals who only exist online; attention-seeking; researches products before buying; values peers’ opinions over those of celebrities; and thrive on humour, self-irony, and sarcasm. And the social media marketing crew at Netflix keeps everything in mind.
Netflix clearly spotted a chance to demonstrate that they pay attention, care, and are as inventive as a brand can be. As a result, they developed ‘Netflix Socks’, which are intelligent socks that can recognise when a user is nodding off and alert their TV to pause the current programme. By doing this, nobody will awaken to a screen covered in spoilers and confusion.
2. L’Oreal
The business uses social listening to monitor rankings, reviews, and conversations. L’Oreal thinks it’s critical for industry representatives to be present everywhere since consumers’ paths to buying are becoming more expedited. They work collaboratively with bloggers and social media influencers as a result. They find industry-oriented leaders who potentially have an influence.
3. Fitbit
FitBit gives you data to work with and allows you to keep track of what’s happening with your health or your brand. Perhaps Fitbit’s digital marketers were aware of that comparison. Fitbit aggressively employs social media in its promotion, and it’s clearly effective. Since many Fitbit users possess specialised knowledge, the business also gathers suggestions from these communities. The engineering teams are then presented with the best concepts.
4. Taco Bell
When it comes to social media, Taco Bell is among the most interesting and motivating brands. They are one of those companies that collaborates with comedians and engages in amusing brand interactions. Many of their ideas originate from real-time social media listening.
To develop fresh social media ads and commercial concepts, they leverage research. They consistently work to go above and above for their clients. They not only retweet all of the awesome things that are said about the business and frequently engage with people just for fun, but they also respond to customer service issues and value consumer feedback.
Conclusion
Customers want brands to act as links, whether that means establishing relationships with their own clients or bringing disparate viewpoints together. Like the potential of social media itself, there are immense advantages and disadvantages to having such a capability. You and your brand get to decide how to use this power.
However, if you are a relatively small brand or are beginning your journey of marketing in the digital space then you can always look for inspiration from particular brands in your particular niche.
